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Coalition to Prevent Deep-Vein Thrombosis (DVT) Seeks New Icon to Raise Awareness and Increase Dialogue
Date:3/4/2008

- Fifth- annual program to convey vital messages about reducing risks of a condition with a complication that is the most common cause of preventable hospital death -

- Coalition declares National DVT Screening Day in March -

NEW YORK, March 4 /PRNewswire-USNewswire/ -- As part of the fifth-annual National DVT Awareness Month, the Coalition to Prevent Deep-Vein Thrombosis (DVT) encourages healthcare professionals, hospitals, communities and individuals across the country to go beyond building general awareness of signs and symptoms of DVT. The Coalition is actively involving the public and physicians to engage in a dialogue about DVT and to demonstrate their support by designing socks to showcase what DVT means to them. Through its DVT Awareness by Design program, the Coalition has reached more than 2,700 hospitals nationwide.

"Since DVT Awareness Month began five years ago, we have raised the public's understanding of the condition and its complications. In fact, a survey conducted in 2007 indicates that 40% of Americans had recently heard of DVT," said Melanie Bloom, Coalition to Prevent DVT National Patient Spokesperson, whose husband, NBC correspondent David Bloom, died of complications of DVT while covering the war in Iraq. "We have made strides in communicating that DVT can and does happen to people from all walks of life. Working together, we can bring attention to the prevailing need for reducing risks and treating DVT."

DVT Awareness by Design 2008 brings the world of fashion to local communities and encourages people across America to learn more about DVT and a potentially life threatening complication, pulmonary embolism (PE) through a nationwide challenge to design DVT-themed socks. In addition, through the Coalition's partnership with Parsons The New School for Design, one of the world's leading centers for design education, Parsons students will use DVT Awareness by Design socks as inspiration to create new leg
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SOURCE Coalition to Prevent Deep-Vein Thrombosis
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