SCOTTSDALE, Ariz., Feb. 12 /PRNewswire/ -- Clinical Information Network, Inc., announces the launch of Clinical InfoNet, the first state-of-the-art, videoconferencing network established specifically to video-enable physicians.
The network allows physicians to conduct face-to-face onscreen meetings with other physicians. It also provides member physicians with ready access to valuable sources of healthcare information and product samples, including sales representatives of pharmaceutical manufacturers.
Primus Pharmaceuticals is the first company to sign a contract with Clinical Information Network. Additional pharmaceutical client agreements are expected in the near future.
Commenting on this launch, J.D. Weir, CEO of Primus, stated, "Our field sales force focus to this point has been predominantly on specialists, and not primary care. Yet Primus has a number of prescription products for conditions regularly seen by primary care physicians."
"Clinical InfoNet can provide Primus with access to thousands of high patient volume primary care physicians," he added. "This is a very effective channel to achieve regular, monthly, on-screen face-to-face sales discussions with these physicians."
"Furthermore, based on our initial experience," he said, "Clinical InfoNet enables our video sales representatives to achieve in-depth product discussions with these physicians, while achieving a large volume of calls each day since we have highly trained representatives available daily to the physicians from 8 a.m. to midnight Eastern Standard Time, and 8 a.m. to 3 p.m. on Saturdays.
"Our experience shows Clinical InfoNet reaches the larger primary care audience with more impact and convenience at a time in the industry when these same physicians are overloaded with armies of sales representatives every day. This initiative has already begun to generate strong prescription volume for our products," Weir concluded.
There is no charge for physicians to become a member of the Clinical InfoNet network. In addition to the pharmaceutical product information, samples, and clinical reprints provided through the detailing service, physicians are encouraged to form their own professional video network with physician colleagues, again at no cost. These video exchanges can be private one-on-one, or up to a total of 10 people, live, onscreen, at the same time. It is very easy for physicians to participate with a brief software download over the Internet and a computer camera provided by Clinical InfoNet.
About Clinical Information Network, Inc.:
Clinical Information Network, Inc. is a privately held company based in Scottsdale, Ariz. The company is focused on providing innovative services to the pharmaceutical industry that will help reduce costs, enhance profitability, and significantly increase sales productivity. Services include Clinical InfoNet, a network of video-enabled physicians and pharmaceutical companies, and Advanced Analytics, a business unit providing the healthcare industry with processes and methodology to more profitably manage the managed care contracting process, and a suite of cost reduction and productivity improvement offerings in the sales and marketing areas. For more information, contact 480.422.1811, or visit http://www.ClinicalinfoNet.com
About Primus Pharmaceuticals, Inc.:
Primus is the first pharmaceutical company to focus on prescription metabolic products dedicated to improving patient quality of life without compromising safety. Primus develops branded prescription drugs and medical foods that are proven safe and effective in chronic or recurring diseases. The company's needs-based process to develop first-line prescription products formulated to restore metabolic processes at the disease source (rather than masking symptoms) is novel and proprietary. Primus promotes to targeted physician audiences and extends its sales reach and clinical capabilities through strategic partnerships. All products are protected by composition of matter patents and other intellectual property. Primus is privately held and based in Scottsdale, Ariz. For more information, visit http://www.primusrx.com.
|SOURCE Clinical Information Network, Inc.|
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