Two Vancouver based online powerhouses, Clearly Contacts (www.ClearlyContacts.ca) and Stockhouse (www.Stockhouse.com), are pleased to announce the formation of a strategic marketing alliance between the two companies.
Vancouver, British Columbia (PRWEB) June 1, 2009 -- Two Vancouver based online powerhouses, Clearly Contacts (www.ClearlyContacts.ca) and Stockhouse (www.Stockhouse.com), are pleased to announce the formation of a strategic marketing alliance between the two companies.
Clearly Contacts is the worlds' largest online optical store supplying contact lenses and eyeglasses direct to consumers in over 150 countries around the globe, at reduced prices.
Stockhouse is a leading online financial portal that helps investors of all experience and skill levels maximize their investments. Stockhouse.com is home to Bullboards message board - Canada's largest community of active investors. In addition, the company offers trading tools that assist in portfolio management and trend analysis as well as a prized archive of news and information.
"There are many synergies between our organizations," stated Clearly Contacts Vice President of North American Sales, Steve Wallace. "Both are headquartered in Vancouver, we are both publicly traded companies on the TSX, and our customer demographics are very much aligned."
To attract more subscribers to its Stockstream real time equity quote service delivered through web browsers and mobile devices and Ticker Trax, Stockhouses' financial newsletter, all new subscribers will receive a free pair of eyeglasses from Clearly Contacts. This offer begins on June 1st, running continuously until June 30th and can be found at the Stockhouse.com website.
"We continue to look at ways to provide tremendous value above and beyond our customers' expectations. Providing a pair of top fashion designer glasses makes our subscription offer irresistible," stated Ann-Marie Fleming, Product Manager for Stockhouse.
"The key to a successful marketing partnership is to first determine the targets and goals of both organisations," says Wallace. "Second is to understand what marketing channels and assets can be utilised to achieve those goals, and thirdly, determine the messaging that best resonates with the target audience."
The project will benefit both companies equally. Stockhouse.com receives a free, high value marketing tool to attract new subscribers to its online services and Clearly Contacts gains access and exposure to eyeglass and contact lens wearers that fits neatly into their demographic model.
"If this alliance with Stockhouse works as well as we anticipate, we will be looking carefully at other ways to continue the process with them, as well as expanding the concept to other organizations," adds Wallace. "Essentially, we are introducing affordable eye glasses and contact lenses which a lot of people need and it is our goal to get our message out to as many people as possible."
Clearly Contacts quickly became the internets largest online optical store by first creating a revolutionary business model, following up with inventive advertising promotions and is continuing to break new ground by forming this strategic marketing alliance with Stockhouse.
About Clearly Contacts:
Clearly Contacts, a subsidiary of Coastal Contacts, is one of the world's fastest growing online vision care suppliers. Providing contact lenses, eyeglasses and other complimentary vision care products to consumers worldwide, Coastal Contacts is proud to provide an affordable, convenient option for high quality vision care products. With its world class operations in North America, Europe and Asia, Coastal Contacts offers a unique blend of private label and branded products to over 150 countries across the globe. Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Vision Store."
For Further Information:
Clearly Contacts Ltd.
604-669-1555 ext. 322
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