Navigation Links
ClearWay Minnesota(SM) Shines a Spotlight on a Reinvented Tobacco Industry
Date:2/10/2010

MINNEAPOLIS, Feb. 10 /PRNewswire/ -- How does an industry that sells deadly, addictive products remain one of the leading consumer product industries in the world? The answer includes new products, savvy marketing and expensive public image campaigns. ClearWay Minnesota today released Unfiltered: A Revealing Look at Today's Tobacco Industry, a campaign that shines a light on how the tobacco industry has continued to evolve and thrive, despite billion dollar settlements designed to change the way the industry did business in the last decade.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100210/CG52543)

"The tobacco industry hasn't gone away," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "Don't be fooled – just because you may not see cigarette ads any more, it doesn't mean this industry isn't hard at work to lure new customers and keep those who are already hooked. It's more important than ever to highlight this continuing problem and the tobacco industry as its root cause."

The tobacco industry spends $12.8 billion annually to market its products nationwide, with nearly $200 million spent in Minnesota alone. And the consequences are devastating – 634,000 Minnesotans still smoke, and the state loses 5,500 lives and $2 billion in health care costs annually because of tobacco.

The full report is available at www.unfilteredmn.org, a new interactive website designed to expose the tobacco industry's practices by inviting Minnesotans to post comments, upload photos and share examples of tobacco marketing they find in their communities and throughout the state.

As Unfiltered reveals, the tobacco industry has fought the impact of regulations and good public policy by targeting vulnerable demographics, creating new products and using image campaigns to protect itself. As a result, the tobacco industry remains one of the most lucrative in the world.

"Minnesotans will be shocked when they discover that things like grape and chocolate flavored tobacco products are widely available throughout Minnesota," said Betsy Brock, Research Director for Association for Nonsmokers – Minnesota, a contributor to the report. "We're asking people to pay attention to what the industry is doing, because if we don't, we risk another generation of kids becoming addicted."

"The national smoking rate has not declined since 2004 and youth smokeless tobacco use is increasing," added Willoughby. "We ignore the tobacco industry at our own risk. For all our recent successes in Minnesota, tobacco is a problem that hasn't gone away."

Report highlights

Unfiltered contains information on:

  • How tobacco still is glamorized for kids in popular movies and video games.  
  • Image campaigns that raise doubt about how harmful the tobacco industry really is.
  • Addicting military personnel overseas by sending them free tobacco products.
  • How candy flavors are added to tobacco products to appeal to young people.
  • New smokeless products that are being developed in response to smoke-free laws.
  • Aggressive marketing of cigarettes in countries where tobacco's harms are unknown.

The full report and summary are available at www.unfilteredmn.org.

About ClearWay Minnesota(SM)

ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.

SOURCE ClearWay Minnesota

RELATED LINKS
http://clearwaymn.org
http://www.unfilteredmn.org

'/>"/>

SOURCE ClearWay Minnesota
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. ClearWay Minnesota(SM) Board Approves New Officers
2. ClearWay Minnesota(SM) Adds New Director of Research
3. ClearWay Minnesota(SM) Board Approves Four Regional Grants
4. ClearWay Minnesota(SM) Board Approves New Officers
5. ClearWay Minnesota(SM) Board Approves $1.4 Million in New Grants to Reduce Tobaccos Harm
6. ClearWay Minnesota(SM) Celebrates 10-Year Anniversary of Settlement
7. ClearWay Minnesota(SM) Celebrates QUITPLAN(R) Services at the Capitol
8. ClearWay Minnesota(SM) Board Approves $2.8 Million for Research Grants
9. ClearWay Minnesota(SM) to Share Stories of Real Minnesotans Who Used QUITPLAN(R) Services During Great American Smokeout
10. National Report Shines Light on Lupus 50-Year Treatment Drought
11. In City of Fast Growing Tech Stars, TeleTracking Shines Again
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... The International Association of Eating Disorders Professionals ... the field of eating disorders, announces the opening of early registration for the ... at the Omni Resort at ChampionsGate. , The annual iaedp™ Symposium ...
(Date:10/13/2017)... ... ... Apple Rehab Shelton Lakes , which specializes in the delivery of ... part of a disaster drill on October 3rd. , Apple Rehab participated with the ... as well as the Connecticut Long Term Care Mutual Aid Plan (LTC-MAP). The ...
(Date:10/13/2017)... Milford, NJ (PRWEB) , ... October 13, 2017 , ... ... weekend at scenic Alexandria Park in Milford, NJ. This free event, sponsored by ... and physical activity. The fun run is geared towards children of all ages; ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of a missionary ... Journey: From the Mountains to the Mission Field” is the creation of published author, ... ages and currently teaches a class of ladies at her church, which she has ...
(Date:10/12/2017)... , ... October 12, 2017 , ... Planet Fitness, one ... U.S., announced today its plans to open a flagship location in Covington, LA at ... former Rooms To Go store next to Office Depot in the Holiday Square shopping ...
Breaking Medicine News(10 mins):
(Date:9/19/2017)... ANN ARBOR, Mich. , Sept. 19, 2017 HistoSonics, Inc., a venture-backed medical ... the precise destruction of targeted tissues, announced three leadership team developments today:   ... Josh Stopek, PhD ... ... Veteran medical device executive ...
(Date:9/18/2017)... KALAMAZOO, Mich. , Sept. 18, 2017 /PRNewswire/ ... and OptiMed Specialty Pharmacy of Kalamazoo, Mich. ... a strategic hub service that expedites and streamlines patient ... spirometer, Spiro PD 2.0, and wellness management services.  ... a medical device used to measure lung function for ...
(Date:9/13/2017)... , Sept. 13, 2017   OrthoAtlanta has ... the Atlanta Football Host Committee (AFHC) for the 2018 College ... Jan. 8, 2018, at Mercedes-Benz Stadium in Atlanta, ... of the AFHC "I,m In" campaign, participating in many activities ... ...
Breaking Medicine Technology: