Navigation Links
ClearWay Minnesota(SM) Shines a Spotlight on a Reinvented Tobacco Industry
Date:2/10/2010

MINNEAPOLIS, Feb. 10 /PRNewswire/ -- How does an industry that sells deadly, addictive products remain one of the leading consumer product industries in the world? The answer includes new products, savvy marketing and expensive public image campaigns. ClearWay Minnesota today released Unfiltered: A Revealing Look at Today's Tobacco Industry, a campaign that shines a light on how the tobacco industry has continued to evolve and thrive, despite billion dollar settlements designed to change the way the industry did business in the last decade.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100210/CG52543)

"The tobacco industry hasn't gone away," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "Don't be fooled – just because you may not see cigarette ads any more, it doesn't mean this industry isn't hard at work to lure new customers and keep those who are already hooked. It's more important than ever to highlight this continuing problem and the tobacco industry as its root cause."

The tobacco industry spends $12.8 billion annually to market its products nationwide, with nearly $200 million spent in Minnesota alone. And the consequences are devastating – 634,000 Minnesotans still smoke, and the state loses 5,500 lives and $2 billion in health care costs annually because of tobacco.

The full report is available at www.unfilteredmn.org, a new interactive website designed to expose the tobacco industry's practices by inviting Minnesotans to post comments, upload photos and share examples of tobacco marketing they find in their communities and throughout the state.

As Unfiltered reveals, the tobacco industry has fought the impact of regulations and good public policy by targeting vulnerable demographics, creating new products and using image campaigns to protect itself. As a result, the tobacco industry remains one of the most lucrative in the world.

"Minnesotans will be shocked when they discover that things like grape and chocolate flavored tobacco products are widely available throughout Minnesota," said Betsy Brock, Research Director for Association for Nonsmokers – Minnesota, a contributor to the report. "We're asking people to pay attention to what the industry is doing, because if we don't, we risk another generation of kids becoming addicted."

"The national smoking rate has not declined since 2004 and youth smokeless tobacco use is increasing," added Willoughby. "We ignore the tobacco industry at our own risk. For all our recent successes in Minnesota, tobacco is a problem that hasn't gone away."

Report highlights

Unfiltered contains information on:

  • How tobacco still is glamorized for kids in popular movies and video games.  
  • Image campaigns that raise doubt about how harmful the tobacco industry really is.
  • Addicting military personnel overseas by sending them free tobacco products.
  • How candy flavors are added to tobacco products to appeal to young people.
  • New smokeless products that are being developed in response to smoke-free laws.
  • Aggressive marketing of cigarettes in countries where tobacco's harms are unknown.

The full report and summary are available at www.unfilteredmn.org.

About ClearWay Minnesota(SM)

ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.

SOURCE ClearWay Minnesota

RELATED LINKS
http://clearwaymn.org
http://www.unfilteredmn.org

'/>"/>

SOURCE ClearWay Minnesota
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. ClearWay Minnesota(SM) Board Approves New Officers
2. ClearWay Minnesota(SM) Adds New Director of Research
3. ClearWay Minnesota(SM) Board Approves Four Regional Grants
4. ClearWay Minnesota(SM) Board Approves New Officers
5. ClearWay Minnesota(SM) Board Approves $1.4 Million in New Grants to Reduce Tobaccos Harm
6. ClearWay Minnesota(SM) Celebrates 10-Year Anniversary of Settlement
7. ClearWay Minnesota(SM) Celebrates QUITPLAN(R) Services at the Capitol
8. ClearWay Minnesota(SM) Board Approves $2.8 Million for Research Grants
9. ClearWay Minnesota(SM) to Share Stories of Real Minnesotans Who Used QUITPLAN(R) Services During Great American Smokeout
10. National Report Shines Light on Lupus 50-Year Treatment Drought
11. In City of Fast Growing Tech Stars, TeleTracking Shines Again
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2016)... ... April 28, 2016 , ... Sanford ... this week. A group of researchers and leaders from Sanford Health were selected ... Medicine and Its Cultural Impact ” and receive the 2016 Pontifical Key Innovation ...
(Date:4/28/2016)... ... April 28, 2016 , ... Head Over Heels Athletic Arts’ gymnast, ... The competition will be held at the University of Montana on April 28-May 1. ... the Mississippi River. , In order to qualify, Varize needed to place top seven ...
(Date:4/28/2016)... Angeles, CA (PRWEB) , ... April 28, 2016 , ... ... on its website, cosmetictown.com . The forum section was recently revamped and upgraded ... the latest surgical techniques in use across the country. , According to the senior ...
(Date:4/28/2016)... ... April 28, 2016 , ... In 2011, TIME magazine named ... emerging field of biomechatronics, technology that marries human physiology with electromechanics. He continues that ... is also the Founder of BionX , a leader in the field of ...
(Date:4/28/2016)... ... April 28, 2016 , ... One way to ignore ... This is unfortunately true. But we toss the baby out with the bathwater when ... provides tips for identifying higher-quality studies and otherwise making better use of education policy ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... -- TapImmune,Inc. (TPIV), a clinical-stage immune-oncology ... immunotherapeutics and vaccines for the treatment of cancer & metastatic ... Annual Growth Capital Expo to be held on May ... Palace in Las Vegas, Nevada.  The Company presentation will ... by Dr. John N. Bonfiglio a TapImmune ...
(Date:4/27/2016)... Inc. (Nasdaq: HOLX ) announced today ... quarter ended March 26, 2016.  GAAP diluted earnings ... non-GAAP diluted EPS of $0.47 increased 14.6%.  Revenue ... basis, and 6.3% on a constant currency basis.  ... highlighted by 14.6% growth in non-GAAP EPS," said ...
(Date:4/27/2016)... 2016   ... sur le trimestre, soutenu par une croissance de ... Croissance de +16% des ventes aux hôpitaux et ... Technologies (Euronext : MKEA, FR0010609263 ; OTCQX : MKEAY), inventeur de ... son chiffre d,affaires pour le premier trimestre clos ...
Breaking Medicine Technology: