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CleanRest(R) Announces a Groundbreaking Invention, The World's Cleanest Pillow(TM)
Date:2/20/2008

Industry Innovator Ushers in a New Era of Clean Slumber and an Industry

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PROVIDENCE, R.I., Feb. 20 /PRNewswire/ -- CleanRest(R), an industry leading innovator that creates and develops products devoted to improving the health of the sleep environment announced today that the company has created "The World's Cleanest Pillow(TM)" featuring MicronOne(TM) technology. This news ends a year of tremendous success, with over $10M in sales for 2007 and countless industry accolades for the visionary company that has redefined what it means to have a good night sleep by empowering consumers with simple healthy solutions that are readily available nationwide.

The company developed The World's Cleanest Pillow to address the needs and wants of consumers for an all-inclusive solution of deeper protection and clean. The World's Cleanest Pillow featuring MicronOne(TM) technology is a revolutionary leap forward in textile design, sleep protection innovation and is currently the only pillow available that provides a superior level of protection to the respiratory system of the user as well as a surface and inner layer of protection. The newly announced pillow line featuring MicronOne(TM) technology, completely block any form of micro-toxin and dust mite infestation and waste from ever entering the interior stuffing of the pillow.

"The genesis of The World's Cleanest Pillow is driven by our commitment to innovate using the latest technological advancements and to create simple elegant solutions that extend the promise of clean healthy sleep. We are thrilled to have made this product a reality," said CleanBrands founder and textile visionary, Gary Goldberg. "We look forward to continuing to create innovative products based on MicronOne(TM) technology and going beyond the bedroom to address the need for a cleaner home at large."

The World's Cleanest Pillow(TM)

A luxurious, inherently clean, infestation proof pillow that no longer needs additional layers of protection, and is designed with the protective technology built-in. CleanRest(R) pillows featuring MicronOne(TM) technology are stuffed with a high loft staple fiber and thanks to its MicronOne(TM) outer shell, remains impervious to internal contamination and does not require intensive laundering regimens. This hypoallergenic stuffing allows the pillow to hold and regain its initial shape and loft after extensive and repeated usage.

Pricing and Availability

The World's Cleanest Pillow will retail at $39.99 and is available at Brookstone.com, http://www.cleanrest.com and http://www.bedbathandbeyond.com and select stores in March 2008.

CleanRest founder, Gary Goldberg created a superior, patented fabric technology known as MicronOne(TM) where each pore size in the fabric is guaranteed to be no larger than one micron, effectively creating a weave so fine that no harmful micro-toxins or allergens such as dust mite waste, pet dander, mold or pollen can penetrate this clean barrier. Allergic triggers like these may affect the quality of sleep, which can lead to missing work or school, the loss of cognitive skills and poor work and academic performance.

CleanRest(R) is the first encasement to be certified asthma friendly(R) by the Asthma and Allergy Foundation of America (AAFA). CleanRest(R) previously received the Editor's Choice Award from the International Hotel, Motel & Restaurant Show in 2006.

Soft, breathable, waterproof and durable enough for weekly laundering at high temperatures, CleanRest(R) encasements come with a lifetime warranty. The products are available in all standard pillow, box spring, and duvet sizes as well as these mattress sizes: Crib, Twin, Twin Extra Long, Full, Queen, King, and California King. Pillow encasements retail for $19 to $25 and mattress encasements from $69 to $119; available in Bed Bath and Beyond stores nationwide, or at http://www.cleanrest.com.

About CleanBrands, LLC

CleanBrands, LLC is a leading company that designs and manufactures products devoted to improving the health of the sleep environment. Founded in 2006, the Providence, Rhode Island based CleanBrands LLC is committed to helping people everywhere experience a new level of protection. One of the initial technologies created by CleanBrands is MicronOne and this technology is being leveraged to create a number of consumer applications. CleanRest is the first product line to leverage MicronOne technology and addresses consumer's immediate need for an efficient and effective guard against dust mites, bed bugs and peripheral air elements that affect the quality of sleep. By creating a simple solution to address his oldest son's breathing difficulties, the textile scientist who created CleanRest and the company, continue to innovate and introduce new platforms in empowering fabrics...making life easier.

For more information about CleanBrands, LLC or CleanRest, please go to: http://www.cleanrest.com.

Media Contact:

Tricia Chan

Public Group, LLC

212.905.3261

917.239.0642

tricia@public-group.com


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SOURCE CleanBrands, LLC
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