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Cities Rapidly Turning to Nixle as Communications Platform for Swine Flu Updates; Outbreak Exemplifies Need for Secure, Trusted Communications
Date:4/29/2009

More than 600 municipalities now testing or pushing out Nixle service

SAN FRANCISCO, April 29 /PRNewswire/ -- Nixle, a new rapidly growing community information service, is receiving hundreds of new requests to have the service activated, so municipalities nationwide can keep residents informed of swine flu developments.

Municipalities initially interested in Nixle for its public safety function are now also using the service as a platform for rapid response broadcasting of public safety messages, including swine flu information, to its citizens. In excess of 600 cities across the United States have been certified or are in the process of being certified, to use or test the service. This includes Los Angeles, Chicago, Minneapolis, Baltimore, Miami, Boston and Austin, Texas.

A recent CNN.com story discussed the debate being created about how people get information during health emergencies, such as the swine flu outbreak. Some observers noted that Twitter "has become a hotbed of unnecessary hype and misinformation about the outbreak" because anyone, no matter their credentials can publish information.

"Given the ongoing and increasing debate on whether traditional social networking sites such as Twitter are appropriate services to communicate public safety information, we are getting approached by cities looking for a more secure and better solution," Nixle founder and CEO Craig Mitnick said. "Nixle was designed with security in mind. The foundation of Nixle is that users can trust the messages they receive."

Unlike competitors such as Twitter, Facebook and MySpace, Nixle and its technology is built exclusively to provide secure and reliable communications, Mitnick said. Its authenticated service connects public safety agencies, public services agencies, as well as community groups, to residents in real time, delivering information to geographically targeted consumers over th
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