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'Cipla, Tell the Truth'; AIDS Healthcare Foundation Launches New Ad Campaign
Date:9/6/2007

Open Letter Print Ad to Appear Today in Major Indian Newspapers Includes Chart Comparing Cipla Drug Prices in India vs. Africa; AHF Urges Lower

Prices, Greater Access for Indians in Need

NEW DELHI, India, Sept. 6 /PRNewswire-USNewswire/ -- As part of its ongoing global campaign to lower drug prices and improve access to lifesaving HIV/AIDS treatments worldwide, AIDS Healthcare Foundation (AHF) has published a print advertisement in the form of an open letter that will appear in several prominent Indian newspapers today.

Headlined 'Cipla, Tell the Truth' this latest ad is scheduled to appear in the Mumbai editions of The Indian Express and The Financial Express today and in the Delhi editions within a few days and follows a month-long public dialogue regarding higher prices offered by Cipla for its generic HIV/AIDS drugs in India vs. Africa. The controversy was sparked by an earlier drug- pricing advocacy ad placed by AHF in Indian newspapers in August. Headlined 'Profit at What Cost? AIDS Drugs for All' the ad questioned a 150% price difference between what Cipla has offered African and Indian purchasers for the same lifesaving antiretroviral medication. Spurred by AHF's allegations, the Monopolies and Restrictive Trade Practices Commission (MRTPC), India's anti-trust commission that probes monopolistic, restrictive and unfair trade practices, recently began an investigation into Cipla's pricing practices.

"With this advertisement, we hope to put an end to the recent storm of controversy pitting AHF and Cipla against each other and to re-focus the public dialogue on what is most important: the fact that Cipla's HIV/AID drug prices are simply too high in India," said Chinkholal Thangsing, M.D., Asia Pacific Bureau Chief for the AIDS Healthcare Foundation and a medical provider based in New Delhi. "We also hope to refute baseless claims recently leveled at AHF regarding the motives behind our efforts to lower HIV/AIDS drug
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SOURCE AIDS Healthcare Foundation
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