Navigation Links
Cinderellas reign in Final Four ratings
Date:7/25/2013

Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't heard of a month ago.

BYU statistics professor Scott Grimshaw's research found that a NCAA Men's Final Four game featuring a Cinderella team, or an underdog from a smaller school, will have a 35 percent larger TV audience than a game featuring two national powerhouse schools. That 35 percent jump translates to 3 million more viewers for a semifinal game and 4.5 million more for the championship game.

"The Cinderella teams, with all the national media attention they get, become a national star," Grimshaw said. "It's not that these schools have an established national fan base, it's that the NCAA tournament celebrates the Cinderella more so than other sports."

Grimshaw built a statistical model to gauge how valuable each team was in terms of its TV popularity. The study, published in the Journal of Quantitative Analysis in Sports, used Nielsen TV ratings to examine the 30 Final Four games that occurred from 2003-2012.

The jump in ratings is even bigger when two Cinderella teams face off in the Final Four. Nearly 11 million households tuned in when Virginia Commonwealth met Butler in a 2011 semifinal game. Without their respective Cinderella labels, the model predicted an audience of only 6.4 million.

Although a championship game featuring two Cinderella teams hasn't happened yet, Grimshaw's model extrapolates that it would result in an 81 percent larger audience.

"Our research can't answer definitively why Cinderella's are more popular for fans, though it does prove they are," said co-author Paul Sabin, a student in the integrated BS/MS statistics program. "By the time the tournament reaches the Final Four, most fans' local teams have been eliminated. It's plausible that interest
'/>"/>

Contact: Joe Hadfield
joe_hadfield@byu.edu
801-422-9206
Brigham Young University
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Foreign Bank Account Owners to Report Financial Account & Assets by June 28th for 2012 or File a FBAR Amnesty to Avoid IRS Financial and Criminal Penalties
2. Sovereign Health and West Coast Symposium Present SAP Training
3. ‘A Foreign Nurse’s Guide To America’ Helps Nurses Looking To Relocate
4. Scott Sheldon LLC Taps into Foreign-Trade Zone Value for Supply Chain, Partners with Foreign-Trade Zone Corporation (FTZ Corp)
5. Sovereign Health Group Introduces New Treatment Podcast
6. MileageAds Ad Network Now Invites Foreign Currency Exchanges and Currency Brokers to Join Network
7. TrendSource Introduces TTY/TTD and Foreign Language Interpreter Service Call Monitoring to CMS Compliance Audit Programs
8. The California All Stars and Awesomeness TV Have Teamed up to Show an Inside Look at the Journey behind the Scenes with the Reigning World Champs – SMOED
9. Sovereign Health of California Is Concerned About Recent CDC Findings Highlighting The Health Risk of Alcohol Abuse And Binge Drinking Among Women
10. Sovereign Health Of California Is Proud To Present Its New Sovereign Academy For Dual Diagnosis And Education Related Drug Rehab
11. Foreign multidrug resistant bacteria contained in Toronto hospital
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2015)... (PRWEB) May 27, 2015 Genius Monkey ... their advanced programmatic marketing technology, they have boosted sales ... support on a regional level for seven Utah-based dealers. ... was through television and radio media. In 2014 the ... the help of Genius Monkey , shifted their ...
(Date:5/27/2015)... 2015 With InnerVoice Communication App ... the message is not only heard but seen -- by ... any motivating image. This award-winning and affordable app takes full ... Now, using InnerVoice Sender app in conjunction with ... a learner remotely for no additional cost. , InnerVoice ...
(Date:5/27/2015)... Iowa (PRWEB) May 27, 2015 With ... away, a poll conducted during the "ACA - Controlling ... poll participants, 75% are currently in the process of ... over 15% were confidently prepared for the reporting mandates. ... shown during the webinar, those who are currently vetting ...
(Date:5/27/2015)... http://www.smarterskindermatology.com , is taking skin care customization to a ... for patients to find skin care products that work specifically ... a cosmetic dermatologist based in New York and is the ... DNA test uses 16 genetic markers to evaluate the following ... Firmness and elasticity , 2. Glycation , 3. Sun damage ...
(Date:5/27/2015)... 2015 Decorview , a leading ... offering free design advice to homeowners looking to , ... “Light pollution caused by streetlights, outdoor signs, full moons ... sleep, said Kim Rush, VP of sales and merchandising ... North America with recently installed LED streetlights– the blue ...
Breaking Medicine News(10 mins):Health News:Genius Monkey Boosts Utah Honda Dealers Website Traffic 142% 2Health News:Newly Released: InnerVoice Sender App Ups the Ante in Communication Technology for Autism with Remote Prompting 2Health News:Newly Released: InnerVoice Sender App Ups the Ante in Communication Technology for Autism with Remote Prompting 3Health News:Newly Released: InnerVoice Sender App Ups the Ante in Communication Technology for Autism with Remote Prompting 4Health News:Employers are On Track for ACA Reporting According to Businessolver Poll 2Health News:SmarterSkin Dermatology is Now Offering Skin DNA Analysis 2Health News:Decorview Helps Homeowners Combat Light Pollution 2
... therapies for preterm labor , , FRIDAY, Nov. 21 (HealthDay ... activates the uterine muscles for contraction during childbirth, a ... , The molecule prostacyclin normally binds the protein ... keeping them relatively inactive during pregnancy. , But ...
... Center at Houston will launch a new program, Training ... for physicians through a prestigious $2 million award from ... matching funds., "This will allow us to teach geriatric ... student to practicing physicians. With the reach of Lyndon ...
... The Generic,Pharmaceutical Association (GPhA) released the following statement ... the Federal Trade Commission,(FTC) roundtable on "Emerging Health ... "The mere fact that ... momentum behind ensuring that consumers have access to ...
... The University of Texas M. D. Anderson Cancer ... cancer in Panama through the Partnership for Breast Cancer Awareness and ... the First Lady of the United States, and Vivian Fernandez de ... Joining M. D. Anderson in the initiative are the ...
... S.C., Nov. 21 U.S. News & World Report and ... of South Carolina in the top third of America,s Best ... this week. , , The ... on clinical quality, member satisfaction and NCQA accreditation scores. NCQA ...
... Study found 2 popular drugs do not cause genetic ... 21 (HealthDay News) -- Two popular medications for treating ... linked to an increased risk for developing cancer, a ... at Duke University Medical Center and the National Institutes ...
Cached Medicine News:Health News:UT Houston launches geriatric training with $3.25 million in grant, matching funds 2Health News:UT Houston launches geriatric training with $3.25 million in grant, matching funds 3Health News:UT Houston launches geriatric training with $3.25 million in grant, matching funds 4Health News:GPhA Statement on FTC Roundtable on Biogenerics 2Health News:First Lady Laura Bush's Partnership for Breast Cancer Awareness and Research Extends to Panama 2Health News:First Lady Laura Bush's Partnership for Breast Cancer Awareness and Research Extends to Panama 3Health News:BlueChoice HealthPlan Ranks in Top Third of America's Best Health Plans 2Health News:ADHD Medications Don't Pose Cancer Risk 2
(Date:5/27/2015)... Research and Markets ( ... the  "Asia Pacific Ultrasound Devices Market - ...  company profile to their offering.  ... is a type of imaging. It uses ... parts and structures inside the body. Health ...
(Date:5/27/2015)... Research and Markets ( ... the  "US Cancer Vaccine Market Outlook 2020" ...      (Logo: http://photos.prnewswire.com/prnh/20130307/600769) , , ,Cancer vaccines ... categories of prophylactic (preventive) and therapeutic (treatment) ... both of these groups have been marketed ...
(Date:5/27/2015)... DUBLIN , May 26, 2015 Research and ... "Asia Pacific Portable X Ray Devices Market - Growth, Trends ... offering. The Asia Pacific ... a healthy CAGR from 2014 to 2020 X-Ray ... monitor the abnormalities in the body, especially bones. The need ...
Breaking Medicine Technology:Asia Pacific Ultrasound Devices Market Report 2015 - Growth, Trends And Forecasts 2014 - 2019 2US Cancer Vaccine Market Outlook 2020 2US Cancer Vaccine Market Outlook 2020 3Asia Pacific Portable X Ray Devices Market 2015 - Trends And Forecasts to 2019 2
... Seidman Cancer Center at University Hospitals (UH) Case Medical Center ... research findings in 25 presentations this weekend at the 53rd ... the San Diego Convention Center. "The breadth and ... truly outstanding," says Stan Gerson, MD, Director of ...
... major research advances over the last several decades that ... condition remains deadly. Specialists are in need of new ... therapies that will extend patients, lives. New research addressing ... will be presented today at the 53rd Annual Meeting ...
Cached Medicine Technology:UH Seidman Cancer Center Researchers Present Findings at American Society of Hematology Annual Meeting 2UH Seidman Cancer Center Researchers Present Findings at American Society of Hematology Annual Meeting 3UH Seidman Cancer Center Researchers Present Findings at American Society of Hematology Annual Meeting 4UH Seidman Cancer Center Researchers Present Findings at American Society of Hematology Annual Meeting 5Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 2Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 3Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 4Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 5Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 6Genetic and Proteomic Advances Pave the Way for Next-Generation Leukemia Therapies 7
... Creating more efficiency for high volume ... provides extended walk away time. This high-speed ... up to 1600 photometric test results per ... and up to 51 tests on-board. Consolidate ...
... the quantitative determination of Erythropoietin (EPO) in human ... diagnostic use, as an aid in the diagnosis ... the administration of recombinant erythropoietin as a biologic ... erythropoietin assay may be used also to aid ...
... N20, exclusively distributed by Medtronic, sets ... Combining intra-operative imaging with surgical navigation ... N20 is one of the most ... , Exceptional image quality from a ...
... single use automatic clip appliers ... ,The Auto Suture™ PREMIUM ... in many types of surgical ... other tubular structures and for ...
Medicine Products: