Navigation Links
Cinderellas reign in Final Four ratings
Date:7/25/2013

Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't heard of a month ago.

BYU statistics professor Scott Grimshaw's research found that a NCAA Men's Final Four game featuring a Cinderella team, or an underdog from a smaller school, will have a 35 percent larger TV audience than a game featuring two national powerhouse schools. That 35 percent jump translates to 3 million more viewers for a semifinal game and 4.5 million more for the championship game.

"The Cinderella teams, with all the national media attention they get, become a national star," Grimshaw said. "It's not that these schools have an established national fan base, it's that the NCAA tournament celebrates the Cinderella more so than other sports."

Grimshaw built a statistical model to gauge how valuable each team was in terms of its TV popularity. The study, published in the Journal of Quantitative Analysis in Sports, used Nielsen TV ratings to examine the 30 Final Four games that occurred from 2003-2012.

The jump in ratings is even bigger when two Cinderella teams face off in the Final Four. Nearly 11 million households tuned in when Virginia Commonwealth met Butler in a 2011 semifinal game. Without their respective Cinderella labels, the model predicted an audience of only 6.4 million.

Although a championship game featuring two Cinderella teams hasn't happened yet, Grimshaw's model extrapolates that it would result in an 81 percent larger audience.

"Our research can't answer definitively why Cinderella's are more popular for fans, though it does prove they are," said co-author Paul Sabin, a student in the integrated BS/MS statistics program. "By the time the tournament reaches the Final Four, most fans' local teams have been eliminated. It's plausible that interest for casual fans decreases as a result, but that Cinderella's provide them the motivation to tune in and root for the little guy."

The data included 24 teams and the viewership from 56 major television markets. Although powerhouse schools like UCLA, Florida and Syracuse might hail from the largest TV markets, audiences tune in more to root for Butler, VCU, George Mason and other Cinderella teams that have won their way into the Final Four over the past decade.

Previous research using National Football League and European Premier League soccer data found three main reasons fans tune in: big-market teams, big-name stars and closely contested matches. Only the last of those three factors held up when it comes to the NCAA Tournament.

"Our paper was myth-busting to a certain degree because two of those three assumptions are wrong in college basketball," said Grimshaw. "The top 10 teams in terms of national importance had no national effect on TV ratings, though they all had a strong local following."

The statistical model built by Grimshaw, Sabin and BYU Broadcasting Director of Marketing Keith Willes allows for audience size prediction in different TV markets. This information could allow CBS to strategically target their advertising regionally.

"CBS didn't pay $10.8 billion to acquire the rights to the NCAA basketball tournament because they love sports, they did it to make money," said Grimshaw.


'/>"/>

Contact: Joe Hadfield
joe_hadfield@byu.edu
801-422-9206
Brigham Young University
Source:Eurekalert

Related medicine news :

1. Foreign Bank Account Owners to Report Financial Account & Assets by June 28th for 2012 or File a FBAR Amnesty to Avoid IRS Financial and Criminal Penalties
2. Sovereign Health and West Coast Symposium Present SAP Training
3. ‘A Foreign Nurse’s Guide To America’ Helps Nurses Looking To Relocate
4. Scott Sheldon LLC Taps into Foreign-Trade Zone Value for Supply Chain, Partners with Foreign-Trade Zone Corporation (FTZ Corp)
5. Sovereign Health Group Introduces New Treatment Podcast
6. MileageAds Ad Network Now Invites Foreign Currency Exchanges and Currency Brokers to Join Network
7. TrendSource Introduces TTY/TTD and Foreign Language Interpreter Service Call Monitoring to CMS Compliance Audit Programs
8. The California All Stars and Awesomeness TV Have Teamed up to Show an Inside Look at the Journey behind the Scenes with the Reigning World Champs – SMOED
9. Sovereign Health of California Is Concerned About Recent CDC Findings Highlighting The Health Risk of Alcohol Abuse And Binge Drinking Among Women
10. Sovereign Health Of California Is Proud To Present Its New Sovereign Academy For Dual Diagnosis And Education Related Drug Rehab
11. Foreign multidrug resistant bacteria contained in Toronto hospital
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever Recovery, ... Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation facility ... home to some of the world’s leading providers of cereal and other breakfast foods. ...
(Date:6/26/2016)... ... June 26, 2016 , ... Many women are confused ... endometriosis. These women need a treatment plan to not only alleviate symptoms and ... help for preservation of fertility and ultimately achieving a pregnancy. The specialists at ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... a startling report released today, National Safety Council research ... proven plan to eliminate prescription opioid overdoses. Prescription Nation ... tackling the worst drug crisis in recorded U.S. history, assigned a ... , New Mexico , Tennessee ... failing states, three – Michigan , ...
(Date:6/23/2016)... 2016 Capricor Therapeutics, Inc. ... biotechnology company focused on the discovery, development and ... enrollment in its ongoing randomized HOPE-Duchenne clinical trial ... of its 24-patient target. Capricor expects the trial ... of 2016, and to report top line data ...
(Date:6/23/2016)... MOUNTAIN VIEW, Calif. , June 23, 2016 ... 9:00 a.m. CST on Thursday, July 7, 2016 , , ... kayla.belcher@frost.com ) , , , , EXPERT PANELISTS:  ... Sciences, Nitin Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, ... The global pharmaceutical industry is witnessing ...
Breaking Medicine Technology: