Navigation Links
Cigarette Ads Do Spur Teens to Light Up, Study Finds
Date:1/17/2011

By Ellin Holohan
HealthDay Reporter

MONDAY, Jan. 17 (HealthDay News) -- Tobacco advertisements really do prompt teenagers to smoke, say the authors of a new study that calls for a ban on cigarette ads.

In research involving more than 2,100 public school students in Germany, 277 young people who had never smoked before took up the habit after viewing tobacco advertising. Those who saw the most ads were 46 percent more likely to try cigarettes than those who saw no tobacco ads, the study found.

This "just adds weight to the idea of having the [U.S. Food and Drug Administration] be able to control tobacco marketing," said study co-author Dr. James D. Sargent, a professor of pediatrics and family and community medicine at Dartmouth Medical Center in New Hampshire.

Sargent, who has done extensive research on the influence of media on teen behaviors, worked with German researchers to produce the study, published online Jan. 17 in advance of print publication in the February issue of Pediatrics.

"There is a mental model for how advertising works," said Sargent. After viewing an ad, teens "start having favorable thoughts about smoking: 'it might be fun, it might make me more socially accepted.' This preceded any intent to smoke on their part."

Eventually a teen who has seen tobacco ads thinks about trying smoking, and soon after that "they try it," said Sargent.

Students involved in the study ranged from 10 to 17 years old, with an average age of 12.5 years, when the study began. They were shown 12 ads with branding removed -- six for cigarettes and six for other products, including candy, cars and cell phones. They were asked to identify the product advertised and recall the brand if they could.

After nine months, 13 percent of the students who had seen tobacco ads began smoking, showing a strong connection between the behavior and tobacco advertising, said Sargent. And the more ads they saw, the more likely they were to start smoking, the study found.

Smoking was not related to advertising for other products, the researchers said.

"Each one of these studies that we do is another little block that supports causality, just another little piece of evidence," Sargent said.

Other known risk factors for teen smoking, such as parental and peer smoking, were controlled for during the data analysis, the researchers said.

"This [study] is very important because there are few, if any, longitudinal studies," demonstrating a link between tobacco advertising and teen smoking, said Cheryl Healton, president and CEO of the American Legacy Foundation, an anti-smoking organization.

Previous research has mostly relied on cross-sectional studies, she said. That type of study documents incidence of a behavior at a certain point in time and may suggest a link between, say, smoking and advertising, but it doesn't show cause-and-effect. A longitudinal study, on the other hand, follows participants for a period of time in an effort to demonstrate that one causes the other.

Advertising exploits themes that are meaningful to teens including sex appeal, masculinity for boys, thinness for girls, and social acceptance, according to research cited in the study. Most smoking starts during adolescence, and because tobacco is a powerful psychoactive drug, the path to addiction readily follows, the authors added.

Healton said tobacco companies spend about $30 million a day on advertising in the United States alone. They "have to get young people to smoke or else they will go out of business," she said.

Although tobacco advertising is banned on American television, Healton said some TV programs promote smoking by showing characters lighting up.

"Sex and the City was the longest-running ad for Marlboro Lights," she said, referring to the popular TV series.

In the United States, teen smoking has declined dramatically since its peak in 1997, according to data provided by Legacy. Yet, in 2007 about 20 percent of American teenagers reported smoking in the previous 30 days, the American Lung Association reported.

More information

The Nemours Foundation details the dangers of smoking for young people.

SOURCES: James D. Sargent, M.D., professor, pediatrics, and family and community medicine, Dartmouth Medical School, and director, Cancer Control Research Program, Norris Cotton Cancer Center, Lebanon, N.H.; Cheryl Healton, DrPH, professor, clinical public health, Columbia University, New York City; President and CEO, American Legacy Foundation, Washington D.C; Jan. 17, 2011, Pediatrics, online


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. New Report: $1 Cigarette Tax Increase Would Raise $418.8 Million for Texas and Cut Youth Smoking
2. New Report: $1 Cigarette Tax Increase Would Raise $18.6 Million for Montana and Cut Youth Smoking
3. New Report: $1 Cigarette Tax Increase Would Raise $24.8 Million for Wyoming and Cut Youth Smoking
4. New Report: $1 Cigarette Tax Increase Would Raise $43.3 Million for Utah and Cut Youth Smoking
5. New Report: $1 Cigarette Tax Increase Would Raise $113.9 Million for Colorado and Cut Youth Smoking
6. New Report: $1 Cigarette Tax Increase Would Raise $65.3 Million for Iowa and Cut Youth Smoking
7. Cigars, Pipes No Healthy Alternative to Cigarettes
8. E-Cigarette Maker Green Smoke Tells FDA to Back Off!
9. New Mexico Cigarette Tax Increase Delivers Victory for Kids and Taxpayers, But Increase Needs to Be Permanent
10. Utah Cigarette Tax Increase Delivers Victory for Kids and Taxpayers
11. The Electronic Cigarette Company Challenges the Rt Hon Andy Burnham MP to Ban All Tobacco Products on 21st June 2010
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Cigarette Ads Do Spur Teens to Light Up, Study Finds
(Date:5/24/2017)... ... May 24, 2017 , ... ... (PVDF) based sleep diagnostics sensors, announced today it had completed the first phase ... a mix of domestic and rest of world (ROW) authorized dealers specializing in ...
(Date:5/23/2017)... ... May 23, 2017 , ... Axiad IDS , a ... CIO Applications magazine has named the company a “Top 25 Cybersecurity Companies 2017.” ... Cloud to help organizations simply and proactively address potential cybersecurity threats before they happen. ...
(Date:5/23/2017)... ... May 23, 2017 , ... ... and medical device sectors, today announced the winners of its 3rd Annual ELITE ... the most influential people in the healthcare industry today. , Out of more ...
(Date:5/23/2017)... ... May 23, 2017 , ... New England Journal Of Medicine Confirms Viability of ... Response”, -The Rory Staunton Foundation Calls on Health & Human Services, Tom Price to ... ( http://www.rorystauntonfoundation.org ) today reported on a new study released on May 21, 2017 ...
(Date:5/23/2017)... ... May 23, 2017 , ... The ... professionals, is pleased to announce the organization’s Certified Strength Coach credential has earned ... Strength Coach (CSC) program validates the competency of qualified candidates for jobs in ...
Breaking Medicine News(10 mins):
(Date:5/10/2017)... WASHINGTON , May 10, 2017  The ... doctors or employees of sleep therapy clinics to ... a sleep therapy clinic is involved in a ... as interested in hearing from an employee of ... involved in a kickback scheme to provide medical practice ...
(Date:5/9/2017)... JERUSALEM , May 9, 2017  Oramed ... www.oramed.com ), a clinical-stage pharmaceutical company focused on ... today that the Canadian Intellectual Property Office has ... for Oral Administration of Exenatide". The patent covers ... analog. GLP-1 is an incretin hormone ...
(Date:5/6/2017)... is Stroke Awareness Month and Omron Healthcare is reminding ... prevent a stroke: monitor and manage your blood pressure. ... undetected and uncontrolled hypertension is a leading risk factor ... personal heart health technology, recently evolved its mission to ... and is advancing a national public education effort to ...
Breaking Medicine Technology: