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ChromaDex Partners With Cargill to Provide Global Quality Control Methods and Standards for Sweet Components of Stevia
Date:11/10/2008

IRVINE, Calif., Nov. 10 /PRNewswire-FirstCall/ -- ChromaDex (OTC Bulletin Board: CDXC), today announced that it has entered into an exclusive agreement with Cargill (Wayzata, Minn.) to supply global analytical reference standards and research materials for the individual sweet components of stevia. This provides the ability for food and beverage companies to validate rebiana for use in consumer products.

With the introduction of Truvia(TM) rebiana natural sweetener by Cargill, there is a need to ensure the quality of stevia related products. These new analytical reference methods will provide that industry standards set for rebiana meet specifications of consistency and quality. Rebiana is a natural product originating with the leaves of the stevia plant. Previously, there were no accepted standards of identity for food and beverage companies to use to evaluate stevia-based products.

ChromaDex and Cargill have partnered to create the quality assurance and research tools necessary for analytical testing of stevia based products, from raw material to finished sweeteners such as rebiana.

"We are very pleased to be partnering with Cargill," said Frank Jaksch, CEO and co-founder of ChromaDex, Inc. "Not all stevia sweeteners are created equal, and it will be important for companies using stevia ingredients to select the right standards and analytical methods in differentiating products that meet requirements for food use. By partnering with Cargill, ChromaDex now offers an extensive range of stevia-related sweet compounds as analytical reference standards or research materials."

"Cargill has a long history and an established reputation for providing high quality food ingredients to customers globally," said Zanna McFerson, business director Truvia(TM) natural sweetener. "For rebiana, we not only developed the specifications for this new sweetener, but we also created the methods and systems to ensure that our product is consistent each a
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SOURCE ChromaDex
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