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Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign
Date:11/3/2008

es to evolve, we needed a campaign that would broaden the support of the Reeve Foundation while continuing to honor the integrity of our founders. Omnicom Group truly understood our vision and created the perfect campaign."

The new ad campaign's launch coincides with Spinal Cord Injury Awareness Month (September) and can be seen in New York City, Los Angeles, Chicago, Philadelphia, Boston and San Francisco, as well as in top-tier national and online outlets. Plans for a full scale campaign, featuring television and radio advertising, are also being explored.

About the Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research and to improving the quality of life for people living with paralysis through grants, information and advocacy. For more information on the Reeve Foundation's International Research Consortium on Spinal Cord Injury and its eight laboratories, visit http://www.ChristopherReeve.org/Consortium.


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