Navigation Links
Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign
Date:11/3/2008

The Reeve Foundation debuts new national ad campaign giving consumers a look into the world of paralysis

SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve Foundation has announced the launch of its first-ever national advertising campaign. The campaign presents an edgier side of the Reeve Foundation, by giving the public a perspective of what life is like through the eyes of someone living with paralysis. The provocative print and online ads were designed to evoke emotion by conveying the message that paralysis can happen to anyone at anytime without warning -- unlike many diseases, there are no screening or prevention methods for paralysis.

The pro-bono campaign was created through a collaboration of Omnicom Group companies including BBDO, PHD, MMI, Atmosphere BBDO, DesignWorks at BBDO, EyeWonder and Outdoor Media Alliance. In addition to the ad campaign, the Reeve Foundation will also unveil a revitalized brand identity, which includes a new logo and tagline -- Today's Care. Tomorrow's Cure. The new tagline and logo reinforce the Reeve Foundation's commitment to both care and cure for the paralysis community. This can be seen in the new logo -- twin flames wrapped in a single enduring fire, representing the burning passion of care and cure by founders, Christopher and Dana Reeve.

"Going into this endeavor, we knew the campaign would need to be special, anything less would not do justice to the monumental inspiration Christopher and Dana Reeve gave to the world," said John Osborn, CEO of BBDO. "The result is an ad platform that gives consumers a realistic look into what it's like to be living with paralysis. We're confident that this campaign will ensure Christopher and Dana's hard work as it continues to reach new heights."

"The launch of this campaign marks a new chapter for the Reeve Foundation," said Peter Wilderotter, president and CEO of the Christopher & Dana Reeve Foundation. "As the Foundation continues to evolve, we needed a campaign that would broaden the support of the Reeve Foundation while continuing to honor the integrity of our founders. Omnicom Group truly understood our vision and created the perfect campaign."

The new ad campaign's launch coincides with Spinal Cord Injury Awareness Month (September) and can be seen in New York City, Los Angeles, Chicago, Philadelphia, Boston and San Francisco, as well as in top-tier national and online outlets. Plans for a full scale campaign, featuring television and radio advertising, are also being explored.

About the Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research and to improving the quality of life for people living with paralysis through grants, information and advocacy. For more information on the Reeve Foundation's International Research Consortium on Spinal Cord Injury and its eight laboratories, visit http://www.ChristopherReeve.org/Consortium.


'/>"/>
SOURCE Christopher & Dana Reeve Foundation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Chicago Artist Tadeusz Seidel Supports Christopher & Dana Reeve Foundation Chicago Chapter Benefit
2. Matthew Reeve to Host The Christopher and Dana Reeve Foundations Annual Hamptons Summer Soiree
3. XTENT Appoints Christopher M. Smith and Arthur T. Taylor to Board of Directors
4. Hahnemann University Hospital and St. Christophers Hospital for Children Extend Current Agreement With Independence Blue Cross
5. Hahnemann University Hospital and St. Christophers Hospital for Children Receive Prestigious Tenet Circle of Excellence Award
6. Christopher Reeve Honored as Heroes Hero By CNN
7. COLORBLENDS to Donate Portion of Sales of Spring Forward Daffodil Blend to the Christopher and Dana Reeve Foundation
8. Christopher and Dana Reeve Foundation Lauds U.S. House of Representatives Passage of the Christopher and Dana Reeve Paralysis Act
9. St. Christophers Foundation For Children Ronald McDonald(R) Care Mobile Making Tri-State Visits to Provide Dental Care to Children at No Cost
10. Reeve Foundation Recruits Distinguished Stem-Cell Neurobiologist - The Salk Institutes Samuel L. Pfaff, Ph.D. - to its International Research Consortium
11. International Osteoporosis Foundation supports UK charity call for NICE guidance changes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/16/2017)... ... August 16, 2017 , ... Ten outstanding teachers in the Greater Houston area ... will win a visit by a Houston Texans player, two tickets to a Texans ... years old can visit texanschecking.com/stars to nominate their favorite teacher with an essay of ...
(Date:8/16/2017)... Georgia (PRWEB) , ... August 16, 2017 , ... ... in Atlanta, opened their doors. They celebrate 30 years in business this year, ... create an up-to-date, inviting, tranquil space to serve their patients. , It ...
(Date:8/16/2017)... ... August 16, 2017 , ... Maury Regional Health has announced ... draws. By broadly deploying AccuVein devices, Maury Regional Medical Center is making vein visualization ... out of a needle stick and more importantly, helps our staff members locate a ...
(Date:8/16/2017)... ... 2017 , ... A global leader in the treatment of clubfoot, CURE ... Indian states—bringing the country one step closer to eliminating clubfoot as a lifelong disability ... on track to enroll 10,000 children in the clubfoot treatment program in this year ...
(Date:8/16/2017)... ... ... Fusion Flix Inc., a Telly Award Winning, Non Profit Corporation has announced their ... a partnership with the Amazon Video Direct Streaming Distribution Platform. , Their content will ... in 2018. Proceeds will be going to further health research. , Fusion Flix ...
Breaking Medicine News(10 mins):
(Date:8/15/2017)... -- Axium Pharmaceuticals Inc., the creator of the drug Truveta for ... of an IPO. The United States ... of a prescription epilepsy drug being $450.00-$1200.00 for a one month supply. ... AXIUM PHARMACEUTICALS, INC ... staggering figure is the fact that Americans spent $42 billion on anxiety ...
(Date:8/14/2017)... Israel , Aug. 15, 2017  BrainStorm ... adult stem cell technologies for neurodegenerative diseases, announced financial ... "We are in ... 3 trial to investigate NurOwn ® in ALS," ... Officer of BrainStorm. "We have agreements with Mass. General ...
(Date:8/8/2017)... 8, 2017  BioLineRx Ltd. (NASDAQ/TASE: BLRX), a clinical-stage ... its financial results for the second quarter ended June ... second quarter 2017 and to date: ... programs for the Company,s lead project, BL-8040: ... with BL-8040 as novel stem cell mobilization treatment for ...
Breaking Medicine Technology: