Navigation Links
Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign
Date:11/3/2008

The Reeve Foundation debuts new national ad campaign giving consumers a look into the world of paralysis

SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve Foundation has announced the launch of its first-ever national advertising campaign. The campaign presents an edgier side of the Reeve Foundation, by giving the public a perspective of what life is like through the eyes of someone living with paralysis. The provocative print and online ads were designed to evoke emotion by conveying the message that paralysis can happen to anyone at anytime without warning -- unlike many diseases, there are no screening or prevention methods for paralysis.

The pro-bono campaign was created through a collaboration of Omnicom Group companies including BBDO, PHD, MMI, Atmosphere BBDO, DesignWorks at BBDO, EyeWonder and Outdoor Media Alliance. In addition to the ad campaign, the Reeve Foundation will also unveil a revitalized brand identity, which includes a new logo and tagline -- Today's Care. Tomorrow's Cure. The new tagline and logo reinforce the Reeve Foundation's commitment to both care and cure for the paralysis community. This can be seen in the new logo -- twin flames wrapped in a single enduring fire, representing the burning passion of care and cure by founders, Christopher and Dana Reeve.

"Going into this endeavor, we knew the campaign would need to be special, anything less would not do justice to the monumental inspiration Christopher and Dana Reeve gave to the world," said John Osborn, CEO of BBDO. "The result is an ad platform that gives consumers a realistic look into what it's like to be living with paralysis. We're confident that this campaign will ensure Christopher and Dana's hard work as it continues to reach new heights."

"The launch of this campaign marks a new chapter for the Reeve Foundation," said Peter Wilderotter, president and CEO of the Christopher & Dana Reeve Foundation. "As the Foundation continues to evolve, we needed a campaign that would broaden the support of the Reeve Foundation while continuing to honor the integrity of our founders. Omnicom Group truly understood our vision and created the perfect campaign."

The new ad campaign's launch coincides with Spinal Cord Injury Awareness Month (September) and can be seen in New York City, Los Angeles, Chicago, Philadelphia, Boston and San Francisco, as well as in top-tier national and online outlets. Plans for a full scale campaign, featuring television and radio advertising, are also being explored.

About the Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research and to improving the quality of life for people living with paralysis through grants, information and advocacy. For more information on the Reeve Foundation's International Research Consortium on Spinal Cord Injury and its eight laboratories, visit http://www.ChristopherReeve.org/Consortium.


'/>"/>
SOURCE Christopher & Dana Reeve Foundation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Chicago Artist Tadeusz Seidel Supports Christopher & Dana Reeve Foundation Chicago Chapter Benefit
2. Matthew Reeve to Host The Christopher and Dana Reeve Foundations Annual Hamptons Summer Soiree
3. XTENT Appoints Christopher M. Smith and Arthur T. Taylor to Board of Directors
4. Hahnemann University Hospital and St. Christophers Hospital for Children Extend Current Agreement With Independence Blue Cross
5. Hahnemann University Hospital and St. Christophers Hospital for Children Receive Prestigious Tenet Circle of Excellence Award
6. Christopher Reeve Honored as Heroes Hero By CNN
7. COLORBLENDS to Donate Portion of Sales of Spring Forward Daffodil Blend to the Christopher and Dana Reeve Foundation
8. Christopher and Dana Reeve Foundation Lauds U.S. House of Representatives Passage of the Christopher and Dana Reeve Paralysis Act
9. St. Christophers Foundation For Children Ronald McDonald(R) Care Mobile Making Tri-State Visits to Provide Dental Care to Children at No Cost
10. Reeve Foundation Recruits Distinguished Stem-Cell Neurobiologist - The Salk Institutes Samuel L. Pfaff, Ph.D. - to its International Research Consortium
11. International Osteoporosis Foundation supports UK charity call for NICE guidance changes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet ... product that was developed to enhance the health of felines. The formula is all-natural ... two main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews ...
(Date:6/25/2016)... ... ... of Bruton Memorial Library on June 21 due to a possible lice infestation, as reported ... head lice: the parasite’s ability to live away from a human host, and to infest ... in the event that lice have simply gotten out of control. , As lice are ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... ... 2016 , ... Marcy was in a crisis. Her son James, eight, was out of control. ... and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... rocks at my other children and say he was going to kill them. If ...
(Date:6/24/2016)... ... , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business ... to $12 an hour by 2020 and then adjusting it yearly to increase at the ... minimum wage, assure the wage floor does not erode again, and make future increases more ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... Forecast to 2022" report to their offering. ... the patients with kidney failure, it replaces the function of ... patient,s blood and thus the treatment helps to keep the ... balance. Increasing number of ESRD patients & ...
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Medical Market Analysis 2016 - Forecast to 2022" report ... The report contains up to date financial data derived from ... of major trends with potential impact on the market during ... market segmentation which comprises of sub markets, regional and country ...
Breaking Medicine Technology: