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Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign
Date:11/3/2008

The Reeve Foundation debuts new national ad campaign giving consumers a look into the world of paralysis

SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve Foundation has announced the launch of its first-ever national advertising campaign. The campaign presents an edgier side of the Reeve Foundation, by giving the public a perspective of what life is like through the eyes of someone living with paralysis. The provocative print and online ads were designed to evoke emotion by conveying the message that paralysis can happen to anyone at anytime without warning -- unlike many diseases, there are no screening or prevention methods for paralysis.

The pro-bono campaign was created through a collaboration of Omnicom Group companies including BBDO, PHD, MMI, Atmosphere BBDO, DesignWorks at BBDO, EyeWonder and Outdoor Media Alliance. In addition to the ad campaign, the Reeve Foundation will also unveil a revitalized brand identity, which includes a new logo and tagline -- Today's Care. Tomorrow's Cure. The new tagline and logo reinforce the Reeve Foundation's commitment to both care and cure for the paralysis community. This can be seen in the new logo -- twin flames wrapped in a single enduring fire, representing the burning passion of care and cure by founders, Christopher and Dana Reeve.

"Going into this endeavor, we knew the campaign would need to be special, anything less would not do justice to the monumental inspiration Christopher and Dana Reeve gave to the world," said John Osborn, CEO of BBDO. "The result is an ad platform that gives consumers a realistic look into what it's like to be living with paralysis. We're confident that this campaign will ensure Christopher and Dana's hard work as it continues to reach new heights."

"The launch of this campaign marks a new chapter for the Reeve Foundation," said Peter Wilderotter, president and CEO of the Christopher & Dana Reeve Foundation. "As the Foundation continu
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SOURCE Christopher & Dana Reeve Foundation
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