Navigation Links
Christina Applegate Returns as the 2009 Lee National Denim Day Ambassador

Applegate is the First Repeat Ambassador Asking People to Join Denim Day on October 2, To Support the Women's Cancer Programs of EIF

MERRIAM, Kan., May 8 /PRNewswire/ -- Emmy Award-winning actress Christina Applegate, star of ABC's hit sitcom Samantha Who?, returns as the 2009 ambassador for Lee National Denim Day, one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation (EIF).

Currently on newsstands on the cover of People Magazine's 'Most Beautiful' issue, Applegate, who was diagnosed with early stage breast cancer in 2008, will appear in a new public service campaign that encourages people to wear their jeans on Friday, October 2, in exchange for a $5 donation to support crucial breast cancer research being funded by the Women's Cancer Programs. She is the first ambassador to return for a second time and the first to be a breast cancer survivor.

"Lee National Denim Day is such an effective grassroots campaign and its importance has become even more real to me in this past year," said Applegate. "By joining together on October 2, we can raise millions to support breast cancer research. It's so simple and so powerful. I truly believe that events like this help save lives."

Registration is now open and people nationwide can sign up for Denim Day 2009. Groups and individuals can register by visiting or by calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer and supplies for easy coordination. As an added incentive, anyone who signs up by May 21 will be entered to win one of 100 free Denim Day tote bags.

The money raised through the campaign will help the Women's Cancer Programs of EIF to:

  • Support Lee Laboratories nationwide, which work to find more effective, less toxic treatments for breast cancer and increase patient access to some of the most significant clinical trials in the nation.
  • Fund EIF's Breast Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for earlier detection of breast cancer.
  • Create resources with the National Breast Cancer Coalition to offer individuals with breast cancer evidence-based information, and train advocates nationwide.
  • And this year, funds will also support Applegate's newly launched foundation Right Action for Women. The foundation educates women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will also provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.

"We've watched Christina carry herself with such grace over the past year and we couldn't be happier to have her join us again for Lee National Denim Day," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "Early detection, along with the translational research being conducted through our Lee Labs, will help us make significant strides in the fight against breast cancer. And through our work with NBCC, we want to arm people with the facts to make informed decisions about how to deal with a diagnosis."

Since its inception in 1996, the program has raised more than $75 million to fight breast cancer.

About Lee Jeans

Lee(R) Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day(R), one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit

About EIF and its Women's Cancer Programs

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

Through its Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.

EIF has a remarkable track record in raising awareness and funds in the fight against cancer. EIF's funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate in groundbreaking research projects to fast-track better prevention methods and improved therapies for treatment of breast and other women's cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin(R), the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.

For questions about EIF's Women's Cancer Programs and information about breast cancer, visit or call 800-426-0010.

    Annie Arnold
    Barkley Public Relations

SOURCE Lee Jeans; Entertainment Industry Foundation
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Jessica Alba, Christina Applegate, Jennifer Connelly, Miley Cyrus & Jimmy Fallon on Board to Host Entertainment Industry Foundations 2009 Revlon Run/Walk
2. Susan G. Komen for the Cure(R) Comments on Christina Applegates Breast Cancer Diagnosis
3. Internationally Known Psychic Christina Predicts Guides Others to Embrace a More Spiritual Way of Life
4. N. V. Perricone M.D. Cosmeceuticals Elevates Role of Christina Banas to Executive Director Global Communications
5. Crdentias VP of Marketing, Christina Hogan, Provides Exclusive Interview on Marketing Strategy
6. Applegate Farms Launches the Companys First Yogurt Cheese with Probiotics
7. Taking Control of Your Diabetes Conference Returns to Indianapolis to Bring Answers, Advocacy and Hope for People With Diabetes
8. Taking Control of Your Diabetes Conference Returns to Raleigh to Bring Answers, Advocacy and Hope for People With Diabetes
9. Taking Control of Your Diabetes Conference Returns to Hawaii to Bring Answers, Advocacy and Hope for People with Diabetes
10. Tom Brady Endorsed Pain Cream Returns to Natural Products Expo
11. Endo Pharmaceuticals Returns Product Rights to TRANSDUR(TM)-Sufentanil to DURECT
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal ... Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Cut Pro X users can now reveal the media of their split screens ...
(Date:6/27/2016)... (PRWEB) , ... June 27, ... ... in the patient payment industry today announced its strategic partnership with Connance, ... system workflows. , The two companies’ proven, proprietary technology combine to provide ...
(Date:6/27/2016)... KS (PRWEB) , ... June 27, 2016 , ... ... retailers of Eyeglasses . , Millions of individuals in the United States and ... have become a way to both correct vision and make a fashion statement. Even ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, ... the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where ... city’s history as home to some of the world’s leading providers of cereal and ...
(Date:6/26/2016)... ... 26, 2016 , ... PawPaws brand pet supplements owned by Whole ... enhance the health of felines. The formula is all-natural and is made from Chinese ... PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 26, 2016 ... value-based care operating models within the health care industry ... greater financial efficiency , Deloitte offers a suite ... key business issues impacting efficient cost optimization: labor resource ... , These services facilitate better outcomes and better economics ...
(Date:6/24/2016)... 24, 2016  Global Blood Therapeutics, Inc. (GBT) (NASDAQ: ... novel therapeutics for the treatment of grievous blood-based ... closing of its previously announced underwritten public offering ... public offering price of $18.75 per share. All ... by GBT. GBT estimates net proceeds from the ...
(Date:6/24/2016)... June 24, 2016 Research ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural Health ... Structural electronics involves electronic and/or electrical ... structures, replacing dumb structures such as vehicle bodies ...
Breaking Medicine Technology: