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Christie Brinkley Helps Launch New Campaign to 'Reintroduce' Americans to Milk as Nature's Wellness Drink
Date:1/16/2009

PARK CITY, Utah, Jan. 16 /PRNewswire/ -- Supermodel and fitness enthusiast Christie Brinkley was one of the first famous faces to proudly wear a milk mustache in 1995 when the iconic campaign first premiered. Now she's making a third appearance to help "reintroduce" Americans to milk as Nature's Wellness Drink.

Looking just as vibrant, fit and healthy as she did 14 years ago, Brinkley is one of a cadre of more than 250 famous faces who have lent their upper lips in support of milk. Just when Americans are actively seeking solutions to achieve wellness -- yet are frequently turning to manufactured, new-age wellness beverages -- Brinkley is helping to remind people that milk is Nature's Wellness Drink, a naturally nutrient-rich choice that offers an array of benefits that these fortified beverages are attempting to duplicate.

Brinkley helped launch the new "Drink Well. Live Well." initiative for the national Milk Mustache "got milk?"(R) Campaign at the Sundance Film Festival and invited other campaign alumni attending the star-studded event to join her in the celebration of milk's milestone. The wellness initiative for milk includes new national television commercials, a coast-to-coast wellness tour and Brinkley's Milk Mustache ad, which debuts on January 20 in USA Today.

Brinkley's testimony to wellness featured in the new ad includes:

"It's time to recognize what's really important. Feeling good inside and out. That's where three glasses of lowfat or fat free milk a day come in. It's naturally nutrient-rich like no other beverage. Nature's wellness drink. Discover it for yourself."

New Face of Wellness

The new campaign is helping to draw attention to the many wellness benefits of milk and the unique attributes of being a milk drinker. Milk is a nutrient-laden liquid that supplies many of the vitamins and minerals that Americans fail to get e
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SOURCE Milk Processor Education Program
Copyright©2009 PR Newswire.
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