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ChopChop Kids and the National WIC Association Join Forces to Provide a New Magazine Series: ChopChop Sprout to WIC Offices Around the Country
Date:10/11/2017

ChopChop Kids, the non-profit behind the award-winning ChopChop: The Fun Cooking Magazine for Families has partnered with the National WIC Association (NWA) to offer ChopChop Sprout, a new magazine for WIC participants. Published in English and Spanish, each 24-page volume offers practical cooking advice, ethnically diverse recipes using WIC ingredients, cost-saving tips, and ideas for cooking with kids. NWA is providing technical review to ensure that the latest and most accurate WIC client-centered nutrition information is presented.

“Our goal is to help WIC-eligible families feel confident about cooking affordable, healthy meals for their children,” said Sally Sampson, Founder and President of ChopChop Kids. “We know it can be challenging to cook healthy meals on a budget, especially for mothers with young children. We are thrilled to be collaborating with NWA to provide WIC families the recipes and tips they need to establish healthy eating habits for life.”

“The National WIC Association is particularly pleased for the opportunity to reinforce the nutrition education provided by our WIC staff through these fun and engaging magazines,” said Cecilia Richardson, NWA Nutrition Program Director.

Prior to launching ChopChop Sprout, ChopChop published eight special WIC editions from 2015- 2017. Over the past two years, ChopChop collected feedback from state and local WIC offices around the country. As a result, ChopChop made several enhancements to the publication before launching ChopChop Sprout. Each of the four evergreen 24-page volumes include step-by-step recipes and essential “How-To’s”, such as “how to build a pantry on a budget” and “how-to gather essential kitchen equipment.”

ChopChop currently has several state-sponsored programs for ChopChop’s Sprout. ChopChop Sprout is also distributed through many local and tribal WIC offices and clinics throughout the US. For more information on ChopChop Sprout and how to order, please visit chopchopmag.org/wic or contact Evilee Ebb at ev(at)chopchopmag(dot)org.

About The National WIC Association
The National WIC Association (NWA) is the non-profit education arm and advocacy voice of the Special Supplemental Nutrition Program for Women, Infants and Children Program (WIC), the over 7 million mothers and young children served by WIC and the 12,000 service provider Agencies who are the front lines of WIC’s public health nutrition services for the nation’s nutritionally at-risk mothers and young children. NWA is the proactive voice supporting, inspiring and empowering the WIC Community through creativity, teamwork and leadership to serve America’s low-income, high-risk women, infants and children. For more information about the National WIC Association, please visit http://www.nwica.org. Follow NWA on Twitter at @NatWICAssoc and Facebook at facebook.com/NationalWICAssociaton.

About ChopChop
Endorsed by the American Academy of Pediatrics, ChopChop, The Fun Cooking Magazine for Families, is a nonprofit quarterly food magazine. Published by ChopChopKids, Inc, a 501(c)(3), ChopChop’s mission is to inspire and teach children and families to cook real food together. ChopChop was named the 2013 Publication of the Year by the James Beard Foundation, and is the only non-profit publication to win the award. ChopChop is also the recipient of a coveted gold award from the Parents’ Choice Foundation, the nation’s oldest nonprofit guide to quality children’s media and toys— the only cooking magazine ever to win this designation. To learn more about ChopChop's mission, and to support the organization by subscribing to ChopChop Magazine or by donating to its cause, please visit http://www.chopchopmag.org. Follow ChopChop on Twitter at @ChopChopMag, on Facebook at facebook.com/ChopChopMagazine or on Pinterest at pinterest/ChopChopMag.

Read the full story at http://www.prweb.com/releases/2017/10/prweb14792214.htm.


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