'Choose Skin Health' Initiative Kicks Off S... ( NEUTROGENA(R) and the American Academ...)

'Choose Skin Health' Initiative Kicks Off Second Year

Date:5/4/2009

NEUTROGENA(R) and the American Academy of Dermatology Encourage Americans to Seek a Free Skin Cancer Screening this May, June and July

LOS ANGELES, May 4 /PRNewswire/ -- NEUTROGENA(R) and the American Academy of Dermatology (AAD) have once again teamed up on a campaign to educate and empower people to take charge of their own skin health. Running through July, Choose Skin Health from NEUTROGENA(R) encourages Americans to regularly perform skin self-examinations, seek a free skin cancer screening from a dermatologist and protect themselves from the sun.

To create awareness of the importance of skin health, Choose Skin Health from NEUTROGENA(R) is running advertisements in leading consumer magazines featuring actress Jennifer Garner. The ads encourage the public to protect themselves from the sun, perform skin self-examinations regularly and obtain a free skin cancer screening being offered nationwide this year by more than 2,000 dermatologists, who are members of the American Academy of Dermatology. The public education campaign offers additional information about skin cancer prevention and detection, and tools to help the public locate a free skin cancer screening and a dermatologist by visiting www.aad.org or www.neutrogenaskinhealth.com. Choose Skin Health from NEUTROGENA(R) has also produced a video, featuring actress Malin Akermann, that encourages performing a skin exam on a loved one. The video is available on www.neutrogenaskinhealth.com.

"NEUTROGENA(R) is proud to continue our initiative with participation from the American Academy of Dermatology to promote sun-safe behavior and to create awareness of the Academy's free skin cancer screenings," said Jim Colleran, pre
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