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Chocolate Milk's 'Natural' Muscle Recovery Benefits Match or May Even Surpass a Specially Designed Carbohydrate Sports Drink
Date:6/1/2009

t milk?"(R) Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?"(R) Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Lowe New York is the creative agency for the national Milk Mustache "got milk?"(R) Campaign.

Source: Gilson SF, Saunders MJ, Moran CW, Corriere DF, Moore RW, Womack CJ, Todd MK. Effects of chocolate milk consumption on markers of muscle recovery during intensified soccer training. Medicine & Science in Sports & Exercise. 2009;41:S577.


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SOURCE Milk Processor Education Program
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