Chocolate Milk: 'The Official Drink of ...(p The Milk Processor Education Program...),Health

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.thinkaboutyourdrink.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) Johnson RK, Frary C, Wang MQ. The nutritional consequences of flavored

milk consumption by school-aged children and adolescents in the United

States. Journal of the American Dietetic Association.

2002;102:853-856.

(2) Murphy M, Douglass J, Latulippee M, Marr S, Johnson R, Frye C.

Beverages as a source of energy and nutrients in diets of children and

adolescents. The FASEB Journal 2005;A434,275.4.

(3) Frary CD, Johnson RK, Wang MQ. Children and adolescents' choices of

foods and beverages high in added sugars are associated with intakes

of key nutrients and food groups. Journal of Adolescent Health.

2004;34:56-63.

(4) Douglass J, Murphy M, Barr S, Johnson R, Frye C. Associations between

patterns of beverage consumption and nutrient intakes and BMI in the

U.S. FASEB Journal; 2007: A833.5.