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Chocolate Milk: 'The Official Drink of Halloween'
Date:10/4/2007

nificantly less than what you'd find in soft drinks -- and if it helps kids get their milk, that's a good thing."

In a recent study of American beverage consumption called "What America Drinks," flavored milks contributed less than 2 percent of the added sugar in the American diet, while soft drinks accounted for more then one third of the total added sugar.

An 8-ounce serving of lowfat chocolate milk provides 300 milligrams of calcium -- or 30% of the Daily Value for this vital bone-building nutrient -- along with vitamin D, protein, potassium, vitamin A, vitamin B 12, riboflavin, niacin and phosphorus.

What American Kids Do Drink

Children are still missing the mark when it comes to milk drinking, with sweetened beverages crowding out milk in the diet. According to "What America Drinks," young kids fell short of the milk they need. In fact, kids drank the same amount of sweetened beverages each day as they did milk -- an average of about 11 ounces of each. By the teenage years, kids drank up to three times as much sweetened beverages as they did milk.

"What America Drinks" also found that milk is a child's primary source of calcium, magnesium and potassium -- three of five "nutrients of concern" for children identified in the Dietary Guidelines for Americans. Two out of three kids today fail to get the calcium they need, but studies show that kids who drink flavored milk like chocolate milk have higher calcium intakes than kids who don't. (1)

The calcium and vitamin D in chocolate milk is great for moms who want to treat themselves to a little bone-building boost, too.

Treats That Do the Trick

Whether served alone, dressed up for a costume party or as a featured ingredient in a recipe, lowfat chocolate milk can make a delicious addition to this year's Halloween fun. Weiss offers these tips for serving lowfat chocolate milk to keep little werewolves howling happily at Halloween and beyond:

-- Take black paper nap
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SOURCE Milk Processor Education Program
Copyright©2007 PR Newswire.
All rights reserved

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