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Chocolate Milk: 'The Official Drink of Halloween'
Date:10/4/2007

Nutrition Experts Applaud This Good-For-You Treat in Disguise

CHICAGO, Oct. 4 /PRNewswire/ -- Let's face it, treats are at the heart of the Halloween fun. But it's easy for moms to make Halloween a little healthier without being booed by the kids. Nutrition experts recommend a treat that won't haunt anyone's health: chocolate milk.

Chocolate milk is a healthy treat in disguise. This Official Drink of Halloween has the chocolaty taste that witches, ghosts and superheroes adore, but behind its tasty chocolaty costume, chocolate milk is packed with calcium and other essential nutrients that growing kids need at Halloween or any time of year.

"Lowfat chocolate milk is one of those rare treats that kids love and moms can feel good about," said registered dietitian and mother-of-two Liz Weiss, co-author of The Moms' Guide to Meal Makeovers. "It's a nutrient-packed form of chocolate that always seems to satisfy. Plus, chocolate milk is such a better alternative than sugar-filled sodas and fruit drinks that contain little or no nutrients."

In fact, chocolate milk may be one answer to help curb the excessive consumption of nutrient-void soft drinks, which some experts say is a major contributor to childhood obesity in this country. Studies have shown that kids who drink flavored milk tend to drink fewer sweetened soft drinks and fruit drinks, which are the No. 1 source of calories and added sugars in a child's diet. (1),(2)

Children ages 9 and up who consume more milk -- including chocolate milk -- instead of soft drinks not only have nutritionally superior diets, but they also tend to weigh less than kids who drink more sugary sodas and little milk, according to recent research. (3),(4)

"Moms may not realize that chocolate milk is just as nutritious as white milk," Weiss said. "Flavored milks provide the same nine essential nutrients and benefits as unflavored milks; the main difference is the added sugar, but the amount is sig
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SOURCE Milk Processor Education Program
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