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Chocolate Milk: The Official Drink of Halloween
Date:10/8/2008

Experts Agree This Nutritious Treat Brings True Meaning to Bone Appetite

WASHINGTON, Oct. 8 /PRNewswire/ -- This October, streets will be lined with ghosts, goblins and ghouls in search of sweet treats. Now, moms can make Halloween a little healthier for their kids by serving chocolate milk: The Official Drink of Halloween. Experts agree that lowfat chocolate milk is an easy, nutritious trick for "mummy" that won't haunt anyone's health.

At a time when there are a lot of treats in the house, chocolate milk is one moms can feel good about giving to their kids, according to Jennifer Trachtenberg, MD, FAAP, pediatrician and author of Good Kids, Bad Habits: The Real Age Guide to Raising Healthy Children. The Official Drink of Halloween has the chocolaty taste that kids adore, and behind its tasty chocolaty mask lies calcium and other essential nutrients that moms can feel good about at Halloween and year-round.

"Lowfat chocolate milk contains three of the five 'nutrients of concern' identified in the Dietary Guidelines for Americans: calcium, magnesium and potassium," said Dr. Trachtenberg. "It's a treat you won't have to trick your kids into liking and teaches children sensible nutrition choices."

A Skeleton Bone-Builder

Keeping chocolate milk stashed in the refrigerator is a good strategy to help kids get more calcium, which is critical to build healthy skeletons. Here's a spooky fact: Two out of three kids fail to get enough calcium. And studies show that kids who drink chocolate and other flavored milks have higher calcium intakes than those who don't drink milk. They also tend to drink fewer sugary sodas and fruit drinks and are more likely to be at a healthy weight compared to kids who drink little or no milk. Encouraging kids to drink more milk is a great way to steer them from empty-calorie drinks and the candy bowl.

"It's important for moms to realize that lowfat chocolate milk is just as nutritious as white milk,"
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SOURCE The Milk Processor Education Program
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