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Chocolate Milk: The Official Drink of Halloween
Date:10/8/2008

Experts Agree This Nutritious Treat Brings True Meaning to Bone Appetite

WASHINGTON, Oct. 8 /PRNewswire/ -- This October, streets will be lined with ghosts, goblins and ghouls in search of sweet treats. Now, moms can make Halloween a little healthier for their kids by serving chocolate milk: The Official Drink of Halloween. Experts agree that lowfat chocolate milk is an easy, nutritious trick for "mummy" that won't haunt anyone's health.

At a time when there are a lot of treats in the house, chocolate milk is one moms can feel good about giving to their kids, according to Jennifer Trachtenberg, MD, FAAP, pediatrician and author of Good Kids, Bad Habits: The Real Age Guide to Raising Healthy Children. The Official Drink of Halloween has the chocolaty taste that kids adore, and behind its tasty chocolaty mask lies calcium and other essential nutrients that moms can feel good about at Halloween and year-round.

"Lowfat chocolate milk contains three of the five 'nutrients of concern' identified in the Dietary Guidelines for Americans: calcium, magnesium and potassium," said Dr. Trachtenberg. "It's a treat you won't have to trick your kids into liking and teaches children sensible nutrition choices."

A Skeleton Bone-Builder

Keeping chocolate milk stashed in the refrigerator is a good strategy to help kids get more calcium, which is critical to build healthy skeletons. Here's a spooky fact: Two out of three kids fail to get enough calcium. And studies show that kids who drink chocolate and other flavored milks have higher calcium intakes than those who don't drink milk. They also tend to drink fewer sugary sodas and fruit drinks and are more likely to be at a healthy weight compared to kids who drink little or no milk. Encouraging kids to drink more milk is a great way to steer them from empty-calorie drinks and the candy bowl.

"It's important for moms to realize that lowfat chocolate milk is just as nutritious as white milk," Dr. Trachtenberg said. "Chocolate milk and white milk contain the same essential nutrients and can help children build strong, sturdy bones during this critical make-it or break-it time of bone development. The calcium and vitamin D in chocolate milk is also great for moms who want to treat themselves to a little bone-building boost, too!"

Halloween Ideas That Do the Trick

It's easy for mom to add some "good-for-you treats" to Halloween festivities without being booed by the kids. Check out these ghoulishly great Halloween ideas that are frighteningly fun ...

-- Bone Appetite!: Swap out sugary sodas or fruit drinks with lowfat chocolate milk. It's a great trick for moms and a treat for kids. Each 8-ounce serving provides 300 milligrams of calcium -- or 30 percent of the Daily Value for this vital bone-building nutrient. A Chocolate-Strawberry Shivering Smoothie is a delicious drink that has the chocolate taste kids love, but is more nutritious than the stash in their trick-or-treat bags.

-- Fiendishly Full: Give kids a healthy meal or snack before parties and trick-or-treating to prevent your hungry monsters from digging into all of the goodies.

-- Witchy Walk: Take a long walk around your neighborhood to enjoy the frightening decorations and socialize with your neighbors. When trick-or-treating with your kids, walk to the farthest house first and make your way back home to encourage a little extra physical activity.

Official Drink of Halloween: Haunting Your Favorite Bookstore

Halloween is about imagination, colorful characters and great stories -- and is a perfect time to enjoy some family togetherness by reading a terror-ific Halloween classic. Throughout October, Chocolate Milk: The Official Drink of Halloween team will celebrate the season by visiting Spook-tacular Halloween Storytime events at local bookstores and libraries in 25 cities nationwide. Families can sample delicious lowfat and fat free chocolate milk while they listen to community authors and storytellers read bone-chilling Halloween tales. In addition, families can take a souvenir chocolate Milk Mustache photo, score other spooky got milk? goodies and visit with local wellness experts to learn how nutrient-rich beverages, like milk, can be a part of a healthy diet.

Get Caught in Our Chocolaty Web

Visit whymilk.com for more healthy Halloween tips, to find festive recipes -- such as Magical Creamy Chocolate-Banana Oatmeal, Chocolate-Strawberry Shivering Smoothie, Minty Witch's Brew or Goblin-Good Rice Pudding -- and enter to win "Free Milk for a Year."

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.


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SOURCE The Milk Processor Education Program
Copyright©2008 PR Newswire.
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