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Chocolate Milk + Exercise = A Winning Team
Date:3/12/2008

ir game on by uploading a photo or video showcasing how their team chooses milk to refuel and rehydrate post-workout. Participants can also nominate their team coach for the first-ever Body by Milk Coach of the Year award.

The 25 winning teams that make chocolate milk part of their game plan will be named a "Body by Milk MVP" and awarded a Refuel Rally for their school to help cheer on their team, a $1,000 grant, adidas(R) equipment and more. The winning teams will be announced at the beginning of the 2008-2009 school year, with Refuel Rallies making visits to winners starting in September.

While online, teens can also get in the game to learn more about how they can benefit from chocolate milk post-workout, get tips from leading national coaches in the Coaches Corner and enter for a chance to win a trip to Disney's Wide World of Sports.

Entries must be submitted no later than 11:59 PM ET Monday, June 30, 2008. For complete contest rules and entry tips, log onto://refuel.bodybymilk.com.

Body By Milk is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) Karp JR, Johnston JD, Tecklenburg S, Mickleborough TD, Fly AD, Stager

JM. Chocolate milk as a post-exercise recovery aid. International

Journal of Sport Nutrition and Exercise Metabolism. 2006;16:78-91.

(2) Shirreffs SM, Watson P, Maughan RJ. Milk as an effective post-exercise

rehydration drink. British Journal of Nutrition. 2007;98:173-180..

(3) Wilkinson SB, Tarnopolsky MA
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SOURCE Milk Processor Education Program
Copyright©2008 PR Newswire.
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