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Chocolate Milk + Exercise = A Winning Team
Date:3/12/2008

Nutrients in Lowfat Chocolate Milk Can Help Athletes Refuel ... And Earn

Big Rewards

WASHINGTON, March 12 /PRNewswire/ -- Chocolate milk has scored a valuable spot on and off the court. Studies suggest the unique mix of key nutrients in chocolate milk can help refuel and rehydrate your body after exercise, making it an ideal post-exercise choice. Now high school teams who refuel with chocolate milk can become a Body by Milk MVP (Milk's Valued Players).

The National Milk Mustache "got milk?" Campaign kicked off the first-ever Refuel Your School contest to reward 25 high school athletic teams that choose chocolate milk to refuel and rehydrate after that big game, practice or workout. Winning teams across America will score a Refuel Rally at their schools, a $1,000 new equipment grant, adidas(R) gear and more.

"Athletes who choose chocolate milk can help benefit their body and their training," said Cal Dietz, Head Olympic Strength Coach at the University of Minnesota. "That's why coaches are increasingly encouraging teen-athletes to drink lowfat chocolate milk to help replenish muscles after practice. Researchers theorize the ratio of carbohydrates and protein in chocolate milk helps muscles recover. Plus, it tastes good and provides nine essential nutrients like calcium, vitamin D and potassium -- nutrients especially important for teen diets."

Chocolate Milk Has Stepped Up To the Plate

Scientists have evaluated chocolate milk as a post-exercise drink and have identified several reasons why it may be an effective recovery aid: chocolate milk contains a combination of carbohydrates and protein to help replenish exhausted muscles after exercise, and it provides fluids and "electrolytes" such as potassium to assist with rehydration. Additionally, chocolate milk has high-quality protein that helps build lean muscle when combined with exercise.

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SOURCE Milk Processor Education Program
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