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Chocolate Industry Leaders Sign Agreement, Align on Path Towards Increasing Consumer Availability & Consistency of Beneficial Cocoa Flavanols
Date:2/15/2010

MCLEAN, Va. and ZURICH, Feb. 15 /PRNewswire/ -- The unique and good-for-you cocoa flavanols – the natural compounds found in the cocoa fruit linked to important circulatory and other health benefits – will soon be easier to identify and obtain when making nutrition choices. Mars, Incorporated and Barry Callebaut AG recently signed a cross-licensing and cooperation agreement that is expected to increase the availability and uniformity of cocoa flavanol-rich chocolate products worldwide. The agreement between these global chocolate leaders is seen as the beginning of a path leading to consistent standards for beneficial cocoa flavanol products.

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Decades of research suggest cocoa flavanols can have a positive impact on circulatory health and related conditions, but manufacturers have struggled with consistency, reliable measurement methods and communication of the flavanol benefits and content of foods. Mars, the world's largest retail chocolate manufacturer, selling seven of the world's 20 best selling chocolate snacks, with its pioneering scientific know-how in flavanol analytics, preservation and health benefits, is partnering with Barry Callebaut AG, the world's leading manufacturer of high-quality cocoa and chocolate products for the entire food industry, to progress towards creating a commonly used standard for measuring useful flavanols in foods, br
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SOURCE Mars, Incorporated
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