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Choco Milk Initiates Adventure-Filled Mobile Tour That Teaches Children Nutrition Awareness
Date:9/3/2009

SAN ANTONIO, Sept. 3 /PRNewswire/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the Choco Milk Matters to Kids Tour. The traveling campaign will engage children in a series of mental and physical activities that teach nutrition awareness. Children learn that by drinking Choco Milk, a milk modifier with 16 vitamin and minerals, and by exercising, they can gain the ability to develop their body, mind and spirit.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090903/CG70274)

Families participating in the tour will experience a unique hands-on adventure. While milking a simulated dairy cow, children will learn where milk comes from and how to improve its flavor and nutritional value by adding Choco Milk. Also, a bilingual memory game, featuring Pancho Pantera in different professions, will strengthen their cognitive skills in English and in Spanish. Additionally participants can join in fun activities, from hula hooping to dancing, sample Choco Milk, win prizes and receive a personalized photo with Pancho Pantera.

Beginning September 3, the Choco Milk Matters to Kids Tour will make appearances in major metropolitan cities at community festivals, youth organizations and retail locations. Among the cities and festivals featuring the free experience are Houston's Fiestas Patrias, Chicago's Festival de la Villita, the Los Angeles County Fair, San Diego's Boo! Parade and Carnival, and the Food City Copa in Phoenix.

The importance of the campaign is heightened by the recent revelation that nearly three-fourths of U.S. children have low levels of vitamin D, putting them at higher risk for bone and dental problems, diabetes and heart diseases. Just a year ago, researchers found that roughly 40 percent of children had
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SOURCE Choco Milk
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