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Choco Milk Initiates Adventure-Filled Mobile Tour That Teaches Children Nutrition Awareness
Date:9/3/2009

SAN ANTONIO, Sept. 3 /PRNewswire/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the Choco Milk Matters to Kids Tour. The traveling campaign will engage children in a series of mental and physical activities that teach nutrition awareness. Children learn that by drinking Choco Milk, a milk modifier with 16 vitamin and minerals, and by exercising, they can gain the ability to develop their body, mind and spirit.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090903/CG70274)

Families participating in the tour will experience a unique hands-on adventure. While milking a simulated dairy cow, children will learn where milk comes from and how to improve its flavor and nutritional value by adding Choco Milk. Also, a bilingual memory game, featuring Pancho Pantera in different professions, will strengthen their cognitive skills in English and in Spanish. Additionally participants can join in fun activities, from hula hooping to dancing, sample Choco Milk, win prizes and receive a personalized photo with Pancho Pantera.

Beginning September 3, the Choco Milk Matters to Kids Tour will make appearances in major metropolitan cities at community festivals, youth organizations and retail locations. Among the cities and festivals featuring the free experience are Houston's Fiestas Patrias, Chicago's Festival de la Villita, the Los Angeles County Fair, San Diego's Boo! Parade and Carnival, and the Food City Copa in Phoenix.

The importance of the campaign is heightened by the recent revelation that nearly three-fourths of U.S. children have low levels of vitamin D, putting them at higher risk for bone and dental problems, diabetes and heart diseases. Just a year ago, researchers found that roughly 40 percent of children had tested below average for vitamin D. The current nationwide research collected by the National Health and Nutrition Examination Survey and released in the August Journal of Pediatrics reveals the percentage of children with low levels of vitamin D is 70 percent. Poor diet is cited as a cause.

Pediatricians and registered dieticians recommend that children consume more foods rich in vitamin D, such as milk, and because it's hard to get enough vitamin D from dietary sources alone, they also recommend nutritional supplements. "Choco Milk makes milk taste great and enhances it with 16 vitamins and minerals," said Sylvia Melendez-Klinger, a registered dietician. "Each glass delivers important nutrients including vitamins A, B, C and D, calcium, iron, thiamin, riboflavin, niacin, folic acid, phosphorous, iodine, magnesium and zinc." Choco Milk is the only milk modifier enriched with 16 vitamins and minerals from vitamins A, B and C to zinc. Choco Milk comes in two delicious flavors, chocolate and strawberry, and is sold at grocery stores nationwide.

Children's health and nutrition experts have proven that it's effective and acceptable to make milk tastier for children by flavoring it. "Since kids like the taste of chocolate or strawberry flavored milk, they actually drink enough milk and get the calcium and Vitamin D that makes drinking milk so important," said Melendez-Klinger.

About Choco Milk

Choco Milk is part of the nutritional product family of Mead Johnson Nutritionals, a world leader in nutrition. Choco Milk was introduced in Mexico 80 years ago and has remained an essential part of many families throughout generations, and became available in America in 1999. Choco Milk recognizes the importance of a balanced nutrition throughout childhood, which is why it is the only milk modifier with the NutriPantera Formula, enriched with 16 vitamins and minerals from vitamins A, B and C to zinc. Available in chocolate and strawberry, its delicious flavor is a favorite for kids and adults alike.

Contact: Cindy Kosydor, 312-784-1608


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SOURCE Choco Milk
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