Chiropractic Traffic CEO Matt Prados asked "How would chiropractors like to send the equivalent of 10,000 laser targeted marketing postcards to all of your patient's friends for free and therefor explode your chiropractic practice right now?"
(PRWEB) April 10, 2010 -- Chiropractic Traffic releases the easiest chiropractic marketing can be done right now in the office for free.
It is known that a postcard to print and stamp is going to cost about $.50 so 10,000 would cost you $5,000. And even then it is only a post card from you the stranger to them, not from the patient that is known and is a trusted friend. The theory here is that the communication from the patient to the friend will mean much more and get a better response rate.
Matt Prados, CEO of Chiropractic Traffic explains: If a chiropractor has 100 patients that are a member of facebook.com then the chiropractor can get these patients to do a status update on their facebook.com page to the effect of:
"At the chiropractor getting adjusted for natural health Dr. (insert your name) is the best! Check out the office at www.yourdomain.com" (the domain is added in the status update).
Prados went on to explain it is possible to have many variations of this status update.
Further explained that the key point here is that this facebook.com status update goes out to all of the 100 friends (or how many). Multiple that by 100 patients participating and that's 10,000 people who just heard about the office, which is faster than postcards as well as more effective since there is social proof! Remember this is a friend expressing satisfaction with this doctor.
So how easy is this to set this up? This is the question most would have.
Prados explained the proceed here:
Put a computer that is connected to the internet in an area that can have patients checking in.
Then when a patient checks in, the receptionist says,
"Hello Mary, welcome back, have a facebook account?"
Patients says sure.
Receptionist says, "Great the clinic is promoting natural health care for the community and would like help getting the word out by becoming a fan of the clinic's facebook page and also doing a quick status update on facebook.com about being here which would include our new chiropractic website."
Patient says yes.
Now the office has another fan as well as a status update which means there are now 20,000 communications going out instead of 10,000 and it is all free, yes free.
It takes a receptionist about 30 seconds to have that conversion and then the patient does the rest.
One TIP Prados gave was to have a text document open on the computer with the new website url to be copy and pasted so to avoid misspellings. For more information visit Chiropractic Traffic CEO Matt Prados gives this chiropractic marketing action that can be done every day of the year forever and without spending any money and the referrals are gotten right now.
Enjoy and tell the chiropractic story.
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