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Chiquita Announces Support for School Salad Bar Campaign
Date:2/9/2010

this campaign, and we call on our industry colleagues to join this important effort.  We applaud Mrs. Obama's initiative and look forward to promoting it with our Congressional representatives."  

Research has shown that children significantly increase their consumption of fruits and vegetables when given a variety of choices in a school salad bar.  When offered multiple fruit and vegetable choices, children respond by trying new items, incorporating greater variety into their diets, and increasing their daily consumption of fruits and vegetables.  A study concluded that cholesterol, saturated fat and total fat intakes were lowered in school children with access to a school salad bar.

The United Fresh Foundation's "Salad Bar in Every School" campaign is based on the personal involvement and charitable commitment of produce growers, distributors and marketers in raising private funds to donate salad bars to schools in cities and counties across the country to serve as demonstration models for increasing children's fresh fruit and vegetable consumption.  These demonstration projects will then assist school nutrition professionals, principals and teachers, parents groups and community supporters in working with local, state and federal government officials to bring salad bars to all schools.  

"We are delighted to have Chiquita and Fresh Express as early partners in this important initiative for our nation's children," said Tom Stenzel, United Fresh president and chief executive officer.  "We're honored that Chiquita and its Fresh Express subsidiary have provided thought leadership, active support, and funding for this campaign, and look forward to their continued leadership."

United Fresh donated its first salad bar to the Elsie Whitlow Stokes Public Charter School in Washington, D.C. last fall, where it continues to
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SOURCE Chiquita Brands International, Inc.
Copyright©2010 PR Newswire.
All rights reserved

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