Navigation Links
Chinese Pharma Giant Launches Mobile Phone Anti-Counterfeiting Crusade in Africa

Shanghai, China (PRWEB) May 15, 2013

Guilin Pharmaceuticals, the World’s first producer of artesunate prequalified by the World Health Organisation as meeting the global body’s stringent standards for safety, quality and efficacy, has chalked another first.

The company, which manages the world’s largest vertically integrated artemisinin production system, has become the first Chinese company to introduce an SMS-based system for African consumers and patients of its medicines to confirm the authenticity of their Guilin-produced anti-malarials.

Buyers of a wide range of Guilin anti-malarials shall be able to scratch-off a special layer covering a unique ID, which they can then send off in a free text message to a special hotline number for instant feedback on the authenticity of the pack.

The service, which shall initially be available to all 50 million mobile subscribers in Nigeria, before being extended to other African countries, comes in the wake of a massive global outcry about the impact of counterfeiting on the world’s malaria situation.

Counterfeiting is believed to be contributing to the emergence and spread of newer, more virulent, drug-resistant malarial parasites that are harder and much more expensive to treat, thus raising the risk of death for many patients around the world.

Guilin’s new anti-counterfeiting program integrates the company’s extensive, in-house, brand protection measures with the Goldkeys© telecom and cloud computing platform provided by the mPedigree Network [http://www.mPedigree.Net , a global social enterprise working to end the trade in counterfeit medicines in Africa and South Asia. This would be the first time the Goldkeys© technology is being deployed in the Chinese pharmaceutical supply chain. The Goldkeys© protocol has been supported by global technology companies such as Hewlett Packard and Orange Health. Selorm Branttie, Market Strategy Lead at mPedigree Network, described Guilin’s adoption of Goldkeys© as “a milestone of remarkable importance in the global fight against malaria.”

10 million patients are expected to benefit from the program in the first phase of implementation in the 2013 – 2014 operational year.

Ms. Lily Su, Guilin’s Vice President, said: “As a company devoted to the highest standards of technical excellence, we are always keen to emphasise that for us the patient, not science, comes first. Our approach is always to go to every conceivable extent to ensure that those who use our medicines become the central fulcrum around which all our activities turn. This new technology leverages the most empowering device in Africa today – the mobile phone – as an additional layer of a powerful patient-empowerment strategy that includes our safety and quality feedback management system.”

About Guilin Pharmaceuticals
Founded in 2008, Guilin Pharmaceutical (Shanghai) Co., Ltd. (GPSC) is a subsidiary of Guilin Pharmaceutical Co., Ltd. as well as a member of Fosun Pharmaceutical Group. Focusing on international market business, Guilin develops, produce and market various kinds of pharmaceutical products, including anti-malarials, and generic pharmaceuticals. Guilin market its products in developing countries, and supply its products to clients all over the world, such as WHO, UNICEF, ICRC, MSF, as well as other governmental, profit- and non-profit organizations. As the only pharmaceutical company GMP pre-qualified by WHO to produce Artemisinin-based therapies, Guilin Pharma has established the most integrated industry chain for this category of malaria medicines across the Globe.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. DNA Testing Finds Allergens, Toxins in Traditional Chinese Medicines
2. EB-5 Expert Brian Su Explores Chinese Inbound Investments in Southern California
3. Tai Chi increases brain size, benefits cognition in randomized controlled trial of Chinese elderly
4. San Francisco EB-5 Conference explores inbound Chinese investments
5. Chinese Drywall Complaint Center Now Demands Leadership From Obama & EPA, For Homeowners In Florida And In The US Southeast Stuck In Toxic Chinese Drywall Hell-Forward?
6. Feinstein Institute researchers discover that bean used in Chinese food could protect against sepsis
7. Chinese Herbal Medicine Can Reach into Prostate Gland and Treat Prostatitis Successfully As A New Option for Prostatitis Sufferers, States Wuhan Dr.Li's Clinic
8. Residents near Chinese e-waste site face greater cancer risk
9. Indoor air puts Chinese women nonsmokers at risk
10. Launch of Chinese-German Center for Bio-Inspired Materials at Mainz University Medical Center
11. Traditional Chinese Medicine Hospitals in China Industry Research Report – Now Available from IBISWorld
Post Your Comments:
(Date:6/27/2016)... ... 27, 2016 , ... A revolution is underway. Brooklyn-based ... experience for the millions of people who require these medical transport services annually. ... through the use of technology. Now, SmartEMS has put forth an industry-changing app ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... was developed to enhance the health of felines. The formula is all-natural and is ... herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus ...
(Date:6/25/2016)... , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on ... Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ability ... fumigation is not a common occurrence, but a necessary one in the event that lice ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van ... Wellness at Work award to iHire in recognition of their exemplary accomplishments in worksite ... 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum ...
(Date:6/24/2016)... PASADENA, CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. ... he would lash out at his family verbally and physically. , “When something upset him, ... table, he would use it. He would throw rocks at my other children and say ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Dialysis Devices Global Market - Forecast to 2022" report ... is the treatment method for the patients with kidney failure, ... and excess fluid from the patient,s blood and thus the ... sodium, potassium and chloride in balance. Increasing ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... Market Analysis 2016 - Forecast to 2022" report to ... report contains up to date financial data derived from varied ... major trends with potential impact on the market during the ... segmentation which comprises of sub markets, regional and country level ...
(Date:6/23/2016)... and INDIANAPOLIS , June ... receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is any ... scholarship winners, announced today online at ... type 1 diabetes stand in the way of academic ... supported the Foundation,s scholarship program since 2012, and continues ...
Breaking Medicine Technology: