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China Yingxia International, Inc. to Promote Benefits of Its Soy Milk Products Over Scandal-Stricken Cow's Milk in China
Date:10/17/2008

To Showcase Soy Milk and Related Products at the 79th National Sugar &

Alcohol Fair in Hunan Province

HARBIN, China, Oct. 17 /Xinhua-PRNewswire-FirstCall/ -- China Yingxia International, Inc. (OTC Bulletin Board: CYXI) ("China Yingxia" or "the Company"), a leading provider in the health and nutritional food industry engaged in the development, manufacture and distribution of nutritional food products, dietary supplements, and raw cactus plants in the People's Republic of China ("PRC"), today announced that the Company plans to participate in the 79th National Sugar and Alcohol Fair ("S&A Fair") held October 18-20 in Chang Sha, Hunan Province to promote the Company's soy milk and other nutritional products, specifically targeting consumers in southern China.

The S&A Fair, first held in 1955, started out as an annual event and has since expanded to take place twice a year. It is the most important trade fair for the food and beverage industry in China. Every spring and fall, thousands of prominent Chinese and international companies participate in the event and promote their products. The latest S&A Fair generated over RMB 10 billion ($141 million) in contracts for purchase orders.

The 79th S&A Fair marks China Yingxia's debut as an exhibitor at the event and the Company plans to use this platform to heavily promote its soy milk products produced by its recently acquired soy milk production facility Shanghai Jin Ao ("Jin Ao"). In addition, the Company will also present its popular Longgu golden millet, functional organic Fugui rice for diabetics and other nutritional food products at the event.

"We plan to use the S&A Fair to increase our visibility in the more affluent southern China region," said Ms. Yingxia Jiao, CEO of China Yingxia. "Our promotional strategy involves focusing on the unique benefits of our soy- based products compared to dairy products. Soy milk is considered naturally healthy, because unl
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SOURCE China Yingxia International, Inc.
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