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China Shenghuo Pharmaceutical Holdings, Inc. to Launch 12Ways(R) Advertisement on CCTV in January 2008
Date:12/6/2007

KUNMING, China, Dec. 6 /Xinhua-PRNewswire-FirstCall/ -- China Shenghuo Pharmaceutical Holdings, Inc. ("China Shenghuo," "the Company") (Amex: KUN), which is engaged in the research, development, manufacture, and marketing of pharmaceutical, nutritional supplement and cosmetic products in the People's Republic of China ("PRC"), today announced it has won a bid to launch its new television commercial promoting China Shenghuo's 12Ways(R) Chinese Herbal Cosmetics on China Central Television ("CCTV").

This is the first time a Chinese herbal cosmetics manufacturer has won commercial airtime in CCTV's most popular time slot. Beijing Xinxin Changrong Advertising Co., Ltd. served as the agent for the bid.

Under terms of the agreement, which runs from January 1, 2008, through December 31, 2008, China Shenghuo's 12Ways Chinese Herbal Cosmetics will be featured in a 15-second segment aired 10 times per day on CCTV Channels 1, 3 and 8.

"We are excited to increase our customers' awareness of Chinese herbal cosmetics by launching the 12Ways television commercials on CCTV, which is well-recognized in China," said Mr. Gui Hua Lan, China Shenghuo's Chairman and Chief Executive Officer. "China's hosting of the 2008 Olympics will bring enormous attention to the event and the nation from all over the world. This provides us with an excellent opportunity to increase the public's awareness of 12Ways skin care, which is an essential part of the product line's success."

CCTV is the national television network of the People's Republic of China. It features 15 channels with combined daily airtime of more than 200 hours and attracts more than 1 billion viewers, covering more than 90% of China's population.

Following the Company's full-scale launch of its 12Ways series in September, China Shenghuo has opened more than 10 retail counters in pharmacies in Beijing, Shanghai, Zhejiang, Fujian and Sichuan provinces. China Shenghuo hopes to operate 100 retail
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SOURCE China Shenghuo Pharmaceutical Holdings, Inc.
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