China Shenghuo Announces Additional Roll-Out of '12 Ways' Cosmetics Products to Wats... ( KUNMING China Dec. 9 Asia-FirstCall/ ...)

China Shenghuo Announces Additional Roll-Out of '12 Ways' Cosmetics Products to Watsons Stores

Date:12/9/2008

KUNMING, China, Dec. 9 /PRNewswire-Asia-FirstCall/ -- China Shenghuo Pharmaceutical Holdings, Inc. (NYSE Alternext US: KUN) ("China Shenghuo" or the "Company"), today announced that the Company is expanding its herbal-based "12 Ways" cosmetics products into additional Watsons Personal Stores in strategic markets in Mainland China.

The Company has already launched its "12 Ways" brand of cosmetics products to eleven stores of the Watsons Your Personal Store ("Watsons Stores") in seven cities in China. Watsons Stores is the largest health and beauty retailer in China and Asia. By the end of December, the Company expects to enter an additional eleven Watsons stores in eight different cities including Shenzhen and Guangzhou. Furthermore, the Company is planning to add an additional eleven stores by early 2009 to include cities such as Shanghai and Kunming.

"Watsons Stores is an excellent entry point for China Shenghuo to introduce our high-end '12 Ways' cosmetics products," Mr. Gui Hua Lan, Chief Executive Officer of China Shenghuo, said. "We believe our partnership with Watsons and our anticipated success will give us a greater marketing platform to continue our expansion into other markets."

"12 Ways" cosmetics contain natural ingredients including herbal anti- irritants and anti-oxidants as well as Sanchi, which is the key ingredient for the Company's pharmaceutical products. Introduced in September of 2007, "12 Ways" is the Company's Sanchi-based cosmetics product lines that feature products varying from eye, face and skin creams to shampoos. The Company has already launched a total of 37 different cosmetics products for sale. The "12 Ways" products that are being rolled out to Watsons include Panax Notoginseng Moisture Series, Danshen Spots Fade Series, Yunnan Bamboo Anti-Acne Series, Snow Poria Whitening Series, Sunscreen Series and Eye Care Series.

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