SHANGHAI, China, April 22 /Xinhua-PRNewswire-FirstCall/ -- China-Biotics, Inc. (OTC Bulletin Board: CHBT) ("China-Biotics," "the Company"), a leading Chinese firm specializing in the manufacture, research, development, marketing and distribution of probiotics products, today announced it opened 33 additional Shining(R) retail centers in the first quarter of 2008. Currently, the Company has a retail network of 60 stores in six major cities in China.
"We are very excited to see the growing momentum of our retail strategy across China," said Mr. Jinan Song, Chairman and Chief Executive Officer of China-Biotics. "By strategically locating our Shining retail centers, we are now distributing probiotics to customers in Northeast and Southeast China, in addition to Shanghai, where we opened our flagship store. We look forward to further growth in our higher-margin retail strategy as we establish a broad network across diverse geographies in order to serve our customers, who are looking for solutions for a healthier life."
Among the 60 retail centers, the Company operates six in Changchun, two in Longyan, two in Jiaxing, two in Zhengzhou, two in Jilin and 46 in Shanghai. Excluding stores opened in Changchun and Shanghai, these cities are new markets for China-Biotics. Further expansion is expected in inland Chinese provinces, such as Hunan and Sichuan.
Located in commercial and residential areas, most Shining centers are between 535 and 760 square feet and offer 10 products, including the Company's flagship product, Shining Essence. The others are Shining Signal, Shining Energy, Shining Golden Shield (in adult and children's dosages), Shining Stomach Protection, Shining Protein Powder, Shining Beauty Essence, Shining Sicanel and Shining Companion Bifidus Factor.
"We will continue to capitalize on our expanded presence to introduce
new products to customers on a timely basis. We expect to launch 30
additional products in 2008, most of which
|SOURCE China-Biotics, Inc.|
Copyright©2008 PR Newswire.
All rights reserved