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Children Speak Up: A Parent's Hearing Loss Hinders Relationships
Date:4/21/2009

From denial to missing important details: A new survey reveals that boomers' relationships with their adult children can suffer when a parent has a hearing impairment

ST. LOUIS, April 21 /PRNewswire-FirstCall/ -- In conjunction with Better Hearing and Speech Month in May, Energizer Battery, Inc.'s Energizer Specialty Batteries Division conducted a recent survey(1) to understand how a hearing impairment can affect a parent's relationship with their adult children. Energizer's "All Ears" Hearing Survey polled two groups: boomers who suffer from hearing loss; and adult children who have a parent who suffers from hearing loss. The survey found that nearly half of adult children surveyed (45 percent) said a parent's hearing loss has had an effect on the relationship they have with that parent.

This survey is part of Energizer's year-round "Live Healthy. KEEP GOING(R)" campaign, which encourages baby boomers to lead healthy, active lifestyles - with some help from battery-powered devices like hearing aids.

Additional survey findings include:

  • Hearing loss hinders relationships. Nearly half of adult children surveyed (45 percent) said a parent's hearing loss has had an effect on the relationship they have with that parent. One in three (36 percent) said their parent misses important details about their lives; while nearly one in ten (9 percent) said they don't communicate or share information with their parent as much as they would like to because hearing loss gets in the way.

  • Putting appearance before family? Although 72 percent of boomers said their hearing loss has affected the relationship they have with their adult children, only 11 percent choose to wear a hearing aid. Among the reasons for NOT wearing a hearing aid? One in three boomers said they don't like the way
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SOURCE Energizer Holdings, Inc.
Copyright©2009 PR Newswire.
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