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Children Emerge as Winners in Twitter Challenge Between Ashton Kutcher and CNN
Date:4/24/2009

CNN Makes Good on $100,000 Pledge to Protect Children From Malaria, Killer of 3,000 African Children Every Day

NEW YORK and WASHINGTON, April 24 /PRNewswire-USNewswire/ -- UNICEF today announced that it will be the recipient of a $100,000 gift from CNN Worldwide designated for the provision of insecticide-treated nets (ITNs) meant to stem the spread of malaria, one day before World Malaria Day, April 25.

The gift comes as the result of a highly publicized challenge between actor Ashton Kutcher and CNN played out on the increasingly popular social networking Web site, Twitter.

"It is estimated that if every child in Africa slept under an insecticide-treated net, some 70 percent of malaria deaths could be avoided, "said Ann M. Veneman, Executive Director of UNICEF. "These new donations will help deliver insecticide-treated nets to children at risk from this deadly disease, and will save lives."

Kutcher, who is also a vocal advocate for the control of malaria, issued a challenge to CNN several weeks ago saying that his account would set a new record on Twitter, attracting 1 million followers before the Twitter account @cnnbrk, held by CNN's breaking-news feed. The wager was $100,000 and last Friday, Kutcher, whose Twitter name is @aplusk, reached that one million mark. CNN, which reached 1 million 30 minutes following Kutcher, pledged the $100,000 donation regardless of the outcome.

UNICEF partner, Malaria No More, has agreed to match CNN's $100,000 gift dollar for dollar, for a total of $200,000 which will go to the purchase and delivery of more than 25,000 bed nets.

Ms. Veneman is in Washington, D.C., on the eve of World Malaria Day with a powerful gathering of African and U.S. faith leaders, several malaria experts, and U.S. Ambassador to the U.N. Dr. Susan Rice, to launch a new campaign to combat malaria -- which kills 3,000 African c
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SOURCE U.S. Fund for UNICEF
Copyright©2009 PR Newswire.
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