Navigation Links
Childhood Last Name Predicts Whether You Buy Early, Late: Study
Date:1/21/2011

FRIDAY, Jan. 21 (HealthDay News) -- The first letter of your childhood surname may influence your consumer behavior as an adult, according to a new study.

U.S. researchers examined how fast adults responded to opportunities to buy items they wanted, and they found that those with childhood last names that began with a letter that appeared later in the alphabet tended to be the quickest purchasers.

However, this effect wasn't seen with surnames that had changed because of marriage.

The study will be published in the August issue of the Journal of Consumer Research.

Children with last names that begin with letters that appear later in the alphabet are often at the end of lines or at the back of the class, noted researchers Kurt A. Carlson of Georgetown University and Jacqueline M. Conard of Belmont University.

"The idea holds that children develop time-dependent responses based on the treatment they receive," the researchers wrote in a journal news release. "In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor; they will 'buy early.'"

"Likewise, those with last names early in the alphabet will be so accustomed to being first that individual opportunities to make a purchase won't matter very much; they will 'buy late,'" they added.

The researchers concluded that whether "late alphabet consumers" are heading toward a clearance sale, finding a seat to hear live music, or shopping for produce at a farmers' market, they want to make sure they're the first in line.

More information

To learn more about U.S. buying habits, visit the Bureau of Labor Statistics.

-- Robert Preidt

SOURCE: Journal of Consumer Research, news release, Jan. 18, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Enhanced early childhood education pays long-term dividends in better health
2. Majority of U.S. Adults Had Troubled Childhoods: CDC
3. Gene Research Brings Insight Into Deadly Childhood Brain Tumor
4. CHOP experts collaborate in gene survey of childhood brain cancer; intriguing clues found
5. Decades after childhood radiation, thyroid cancer a concern
6. New gene for childhood cancer neuroblastoma is discovered
7. A high BMI in childhood linked to greater heart disease risk in adolescence
8. Study ties parental divorce in childhood to stroke in adulthood
9. Childhood Abuse Linked to Diabetes Risk in Adult Women
10. Childhood stroke study identifies the contraceptive pill and smoking as risk factors
11. Childhood Cancer Survivors Risk Future GI Problems
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Childhood Last Name Predicts Whether You Buy Early, Late: Study
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the ... In terms of the latter, setting the bar too high can result in disappointment, ... just slow progress toward their goal. , Research from PsychTests.com reveals ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Marcy was in a crisis. Her son James, ... out at his family verbally and physically. , “When something upset him, he couldn’t control ... use it. He would throw rocks at my other children and say he was going ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA ... the Road To Recovery® program to drive cancer patients to and from their cancer ... ensure the highest quality of life and ongoing independence. Getting to and from ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and ... women in the world, and the most handsome men, look naturally attractive. Plastic ...
(Date:6/24/2016)... ... 24, 2016 , ... Venture Construction Group (VCG) sponsors Luke’s Wings ... 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. ... service members that have been wounded in battle and their families. Venture Construction Group ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Research and Markets has announced ... Forecast to 2022" report to their offering. ... the patients with kidney failure, it replaces the function of ... patient,s blood and thus the treatment helps to keep the ... balance. Increasing number of ESRD patients & ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... and INDIANAPOLIS , June 23, ... a Lilly Diabetes Tomorrow,s Leaders Scholarship is any indication, ... winners, announced today online at www.diabetesscholars.org by ... 1 diabetes stand in the way of academic and ... the Foundation,s scholarship program since 2012, and continues to ...
Breaking Medicine Technology: