Navigation Links
Childhood Last Name Predicts Whether You Buy Early, Late: Study
Date:1/21/2011

FRIDAY, Jan. 21 (HealthDay News) -- The first letter of your childhood surname may influence your consumer behavior as an adult, according to a new study.

U.S. researchers examined how fast adults responded to opportunities to buy items they wanted, and they found that those with childhood last names that began with a letter that appeared later in the alphabet tended to be the quickest purchasers.

However, this effect wasn't seen with surnames that had changed because of marriage.

The study will be published in the August issue of the Journal of Consumer Research.

Children with last names that begin with letters that appear later in the alphabet are often at the end of lines or at the back of the class, noted researchers Kurt A. Carlson of Georgetown University and Jacqueline M. Conard of Belmont University.

"The idea holds that children develop time-dependent responses based on the treatment they receive," the researchers wrote in a journal news release. "In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor; they will 'buy early.'"

"Likewise, those with last names early in the alphabet will be so accustomed to being first that individual opportunities to make a purchase won't matter very much; they will 'buy late,'" they added.

The researchers concluded that whether "late alphabet consumers" are heading toward a clearance sale, finding a seat to hear live music, or shopping for produce at a farmers' market, they want to make sure they're the first in line.

More information

To learn more about U.S. buying habits, visit the Bureau of Labor Statistics.

-- Robert Preidt

SOURCE: Journal of Consumer Research, news release, Jan. 18, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Enhanced early childhood education pays long-term dividends in better health
2. Majority of U.S. Adults Had Troubled Childhoods: CDC
3. Gene Research Brings Insight Into Deadly Childhood Brain Tumor
4. CHOP experts collaborate in gene survey of childhood brain cancer; intriguing clues found
5. Decades after childhood radiation, thyroid cancer a concern
6. New gene for childhood cancer neuroblastoma is discovered
7. A high BMI in childhood linked to greater heart disease risk in adolescence
8. Study ties parental divorce in childhood to stroke in adulthood
9. Childhood Abuse Linked to Diabetes Risk in Adult Women
10. Childhood stroke study identifies the contraceptive pill and smoking as risk factors
11. Childhood Cancer Survivors Risk Future GI Problems
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Childhood Last Name Predicts Whether You Buy Early, Late: Study
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest ... . , Millions of individuals in the United States and Canada wear eyeglasses. Once ... to both correct vision and make a fashion statement. Even celebrities use glasses as ...
(Date:6/26/2016)... ... ... blind and certified personal trainer is helping to develop a weight loss fitness plan that ... the two major problems leading the fitness industry today:, , All ... They don’t eliminate all the reasons people quit their exercise program , ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand ... project," said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s ... within Final Cut Pro X . Simply select a ProHand generator and drag ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Conventional wisdom ... of success. In terms of the latter, setting the bar too high can result ... more than just slow progress toward their goal. , Research from PsychTests.com ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Global Blood ... biopharmaceutical company developing novel therapeutics for the treatment ... today announced the closing of its previously announced ... stock, at the public offering price of $18.75 ... offering were offered by GBT. GBT estimates net ...
(Date:6/24/2016)... 2016 Dublin ... addition of the " Global Markets for Spectroscopy ... This report focuses on the ... review, including its applications in various applications. The report ... includes three main industries: pharmaceutical and biotechnology, food and ...
(Date:6/24/2016)... The Academy of Managed Care Pharmacy (AMCP) ... would allow biopharmaceutical companies to more easily share health ... and coverage decisions, a move that addresses the growing ... The recommendations address restrictions in the sharing of ... label, a prohibition that hinders decision makers from accessing ...
Breaking Medicine Technology: