Navigation Links
Childhood Last Name Predicts Whether You Buy Early, Late: Study
Date:1/21/2011

FRIDAY, Jan. 21 (HealthDay News) -- The first letter of your childhood surname may influence your consumer behavior as an adult, according to a new study.

U.S. researchers examined how fast adults responded to opportunities to buy items they wanted, and they found that those with childhood last names that began with a letter that appeared later in the alphabet tended to be the quickest purchasers.

However, this effect wasn't seen with surnames that had changed because of marriage.

The study will be published in the August issue of the Journal of Consumer Research.

Children with last names that begin with letters that appear later in the alphabet are often at the end of lines or at the back of the class, noted researchers Kurt A. Carlson of Georgetown University and Jacqueline M. Conard of Belmont University.

"The idea holds that children develop time-dependent responses based on the treatment they receive," the researchers wrote in a journal news release. "In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor; they will 'buy early.'"

"Likewise, those with last names early in the alphabet will be so accustomed to being first that individual opportunities to make a purchase won't matter very much; they will 'buy late,'" they added.

The researchers concluded that whether "late alphabet consumers" are heading toward a clearance sale, finding a seat to hear live music, or shopping for produce at a farmers' market, they want to make sure they're the first in line.

More information

To learn more about U.S. buying habits, visit the Bureau of Labor Statistics.

-- Robert Preidt

SOURCE: Journal of Consumer Research, news release, Jan. 18, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Enhanced early childhood education pays long-term dividends in better health
2. Majority of U.S. Adults Had Troubled Childhoods: CDC
3. Gene Research Brings Insight Into Deadly Childhood Brain Tumor
4. CHOP experts collaborate in gene survey of childhood brain cancer; intriguing clues found
5. Decades after childhood radiation, thyroid cancer a concern
6. New gene for childhood cancer neuroblastoma is discovered
7. A high BMI in childhood linked to greater heart disease risk in adolescence
8. Study ties parental divorce in childhood to stroke in adulthood
9. Childhood Abuse Linked to Diabetes Risk in Adult Women
10. Childhood stroke study identifies the contraceptive pill and smoking as risk factors
11. Childhood Cancer Survivors Risk Future GI Problems
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Childhood Last Name Predicts Whether You Buy Early, Late: Study
(Date:1/21/2017)... ... January 21, 2017 , ... ... Dermatology has recently joined their multi-specialty medical group. The dermatology practice provides ... services. , “We’re excited to add this excellent dermatology practice to our group’s ...
(Date:1/21/2017)... IL (PRWEB) , ... January 21, 2017 , ... In ... Even when individuals experience the freedom of recovery, they often feel shame for having ... and post-traumatic stress disorder (PTSD). In the workshop, “Rising Strong in Life After an ...
(Date:1/20/2017)... ... January 20, 2017 , ... Spectrum Aquatics Launches New ADA Portable Motion Trek BP 300 ... the lift is mounted on wheels, it can be wheeled out of the way and ... fasten to the deck. "We have transformed the feedback from customers into specific enhancements and ...
(Date:1/20/2017)... ... January 20, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of ... homes across the world. Yisrayl says this generation is a time like no other and ... to the Bible. , Yisrayl says he does not want to sound like an old ...
(Date:1/20/2017)... ... , ... Doctor C LLC, a company based out of Arizona that focuses ... the marketing and distribution of its product, The Right C. , The Right C ... than traditional vitamin C supplements. At the trade show, Doctor C had the opportunity ...
Breaking Medicine News(10 mins):
(Date:1/20/2017)... Wells Specialty Pharmacy announces the acquisitions and merger ... Winter Park, Florida and Pharm-EZ Medical, ... have been consolidated into the 3796 Howell Branch Road Facility. ... that Chad Tomlinson , former Vice President of Operations, ... Mr. Tomlinson is a Graduate of Florida State University and ...
(Date:1/19/2017)... YORK , Jan. 19, 2017 ... USD 233.7 billion by 2025, according to a ... market is anticipated to be predominantly driven by ... resulting into the large-scale production of new and ... the influx of drugs at an unprecedented rate ...
(Date:1/19/2017)... Jan. 19, 2017 Conference Call and Webcast to Follow ... today announced it will release results for the fourth quarter of ... ... a conference call at 4:30 PM ET on Wednesday, February 15, ... year 2016 financial results and other corporate activities. To participate in ...
Breaking Medicine Technology: