Navigation Links
Childhood Last Name Predicts Whether You Buy Early, Late: Study
Date:1/21/2011

FRIDAY, Jan. 21 (HealthDay News) -- The first letter of your childhood surname may influence your consumer behavior as an adult, according to a new study.

U.S. researchers examined how fast adults responded to opportunities to buy items they wanted, and they found that those with childhood last names that began with a letter that appeared later in the alphabet tended to be the quickest purchasers.

However, this effect wasn't seen with surnames that had changed because of marriage.

The study will be published in the August issue of the Journal of Consumer Research.

Children with last names that begin with letters that appear later in the alphabet are often at the end of lines or at the back of the class, noted researchers Kurt A. Carlson of Georgetown University and Jacqueline M. Conard of Belmont University.

"The idea holds that children develop time-dependent responses based on the treatment they receive," the researchers wrote in a journal news release. "In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor; they will 'buy early.'"

"Likewise, those with last names early in the alphabet will be so accustomed to being first that individual opportunities to make a purchase won't matter very much; they will 'buy late,'" they added.

The researchers concluded that whether "late alphabet consumers" are heading toward a clearance sale, finding a seat to hear live music, or shopping for produce at a farmers' market, they want to make sure they're the first in line.

More information

To learn more about U.S. buying habits, visit the Bureau of Labor Statistics.

-- Robert Preidt

SOURCE: Journal of Consumer Research, news release, Jan. 18, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Enhanced early childhood education pays long-term dividends in better health
2. Majority of U.S. Adults Had Troubled Childhoods: CDC
3. Gene Research Brings Insight Into Deadly Childhood Brain Tumor
4. CHOP experts collaborate in gene survey of childhood brain cancer; intriguing clues found
5. Decades after childhood radiation, thyroid cancer a concern
6. New gene for childhood cancer neuroblastoma is discovered
7. A high BMI in childhood linked to greater heart disease risk in adolescence
8. Study ties parental divorce in childhood to stroke in adulthood
9. Childhood Abuse Linked to Diabetes Risk in Adult Women
10. Childhood stroke study identifies the contraceptive pill and smoking as risk factors
11. Childhood Cancer Survivors Risk Future GI Problems
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Childhood Last Name Predicts Whether You Buy Early, Late: Study
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: