Navigation Links
Child obesity seen as fueled by Spanish language tv ads

Spanish-language television is bombarding children with so many fast-food commercials that it may be fueling the rising obesity epidemic among Latino youth, according to research led by pediatricians from the Johns Hopkins Childrens Center. Latino children, who make up one-fifth of the U.S. child population, also have the highest obesity and overweight rates of all ethnic groups.

A report on the study, funded by the Robert Wood Johnson Foundation, was released online ahead of print in the Journal of Pediatrics.

While we cannot blame overweight and obesity solely on TV commercials, there is solid evidence that children exposed to such messages tend to have unhealthy diets and to be overweight, says study lead investigator Darcy Thompson, M.D., M.P.H., a pediatrician at Hopkins Childrens.

Past research among English-speaking children has shown that TV ads influence food preferences, particularly among the more impressionable young viewers.

Researchers reviewed 60 hours of programming airing between 3 p.m. and 9 p.m., heavy viewing hours for school-age children, on Univision and Telemundo, the two largest Spanish-language channels in the United States, reaching 99 percent and 93 percent of U.S. Latino households, respectively. Univision content was recorded from its national network cable in Seattle, and Telemundo content was recorded on a local carrier in Tucson, Ariz.

Tallying two or three food commercials each hour, the investigators said one-third specifically targeted children. Nearly half of all food commercials featured fast food, and more than half of all drink commercials promoted soda and drinks with high sugar content.

To counter the effects of food commercials, the researchers suggest, young children should be restricted to two hours a day or less of TV viewing and parents should talk to them about healthy diet and food choices. Children younger than 2 should not be allowed to watch any TV, pediatricians advise.

Other recommendations:

  • Pediatricians caring for Latino children should be aware of their patients heavy exposure to food ads and the possible effects.
  • Public health officials should urge policy makers to limit food advertising to children, something many European countries are already doing.


Contact: Katerina Pesheva
Johns Hopkins Medical Institutions

Related medicine news :

1. Texas Senator Robert Duncan Honored as Champion for Children by The AMERIGROUP Foundation
2. UH researchers study Hispanic childrens activities, views on places to play
3. USAID Launches a $60 Million Child-Spacing and Reproductive-Health Program in Pakistan
4. Hypnosis helped Stanford/Packard physicians pinpoint cause of childrens seizures
5. Surprising New Research Indicates that Significant Numbers of Children as Young as 11 are Engaging in Sexual Activity and that Dating Violence and Abuse are Part of Their Relationships
6. Childrens Hospital Heart Center Continues to Expand Outreach Efforts to Increase Access to Quality Care for More Families
7. Davis Vision, United Concordia Free Clinic Promotes Childrens Eye and Dental Health
8. Childrens Heart Foundation (CHF) Hosts 4th Annual Arizona Swing For Their Hearts Golf Event
9. Childrens Hospital of Orange County Chooses RIVA System For Safe and Efficient IV Preparation
10. Miss Maggie Moo and Mario Lopez Bring a Special Delivery of Valentines Day Cheer to the Children at the Santa Monica - UCLA and Orthopaedic Hospital
11. Underserved Women and Children in Oakland County Get Big Boost for Free Health Care from Chrysler 300C Lease Giveaway
Post Your Comments:
(Date:10/13/2017)... WI (PRWEB) , ... October 13, 2017 , ... As ... in medicine known as “patient engagement.” The patient is doing more than filling out ... partners. , “There is an increasing emphasis in health care and research on ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ’17, along ... updates for the primary prevention of cardiovascular diseases during the 15th Annual ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional women, ... towards gender equality at their inaugural Summit in New York City in June. The ... social audience of over 3 million. To watch the Mobilize Women video, click ...
(Date:10/13/2017)... ... , ... “The Journey: From the Mountains to the Mission Field”: the story ... the Philippines. “The Journey: From the Mountains to the Mission Field” is the creation ... has taught all ages and currently teaches a class of ladies at her church, ...
(Date:10/12/2017)... ... October 12, 2017 , ... The company has developed a ... and regulatory authorities worldwide. From Children’s to Adults 50+, every formula has been ... standard. , These products are also: Gluten Free, Non-GMO, Vegan, Soy Free, ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... and NEW YORK , Sept. 27, 2017  DarioHealth ... and big data solutions, today announced that its MyDario product is expected ... local TV listings for when The Dr. Oz Show airs in your ... The nine-time Emmy ... ...
(Date:9/23/2017)... Sept. 22, 2017 Janssen Biotech, Inc. (Janssen) ... letter from the U.S. Food and Drug Administration (FDA) ... sirukumab for the treatment of moderately to severely active ... clinical data are needed to further evaluate the safety ... active RA. ...
(Date:9/19/2017)... , Sept. 19, 2017 HistoSonics, Inc., a venture-backed medical device company developing a ... targeted tissues, announced three leadership team developments today:   ... ... ... Veteran medical device executive Josh Stopek , ...
Breaking Medicine Technology: