Navigation Links
Child obesity seen as fueled by Spanish language tv ads

Spanish-language television is bombarding children with so many fast-food commercials that it may be fueling the rising obesity epidemic among Latino youth, according to research led by pediatricians from the Johns Hopkins Childrens Center. Latino children, who make up one-fifth of the U.S. child population, also have the highest obesity and overweight rates of all ethnic groups.

A report on the study, funded by the Robert Wood Johnson Foundation, was released online ahead of print in the Journal of Pediatrics.

While we cannot blame overweight and obesity solely on TV commercials, there is solid evidence that children exposed to such messages tend to have unhealthy diets and to be overweight, says study lead investigator Darcy Thompson, M.D., M.P.H., a pediatrician at Hopkins Childrens.

Past research among English-speaking children has shown that TV ads influence food preferences, particularly among the more impressionable young viewers.

Researchers reviewed 60 hours of programming airing between 3 p.m. and 9 p.m., heavy viewing hours for school-age children, on Univision and Telemundo, the two largest Spanish-language channels in the United States, reaching 99 percent and 93 percent of U.S. Latino households, respectively. Univision content was recorded from its national network cable in Seattle, and Telemundo content was recorded on a local carrier in Tucson, Ariz.

Tallying two or three food commercials each hour, the investigators said one-third specifically targeted children. Nearly half of all food commercials featured fast food, and more than half of all drink commercials promoted soda and drinks with high sugar content.

To counter the effects of food commercials, the researchers suggest, young children should be restricted to two hours a day or less of TV viewing and parents should talk to them about healthy diet and food choices. Children younger than 2 should not be allowed to watch any TV, pediatricians advise.

Other recommendations:

  • Pediatricians caring for Latino children should be aware of their patients heavy exposure to food ads and the possible effects.
  • Public health officials should urge policy makers to limit food advertising to children, something many European countries are already doing.


Contact: Katerina Pesheva
Johns Hopkins Medical Institutions

Related medicine news :

1. Texas Senator Robert Duncan Honored as Champion for Children by The AMERIGROUP Foundation
2. UH researchers study Hispanic childrens activities, views on places to play
3. USAID Launches a $60 Million Child-Spacing and Reproductive-Health Program in Pakistan
4. Hypnosis helped Stanford/Packard physicians pinpoint cause of childrens seizures
5. Surprising New Research Indicates that Significant Numbers of Children as Young as 11 are Engaging in Sexual Activity and that Dating Violence and Abuse are Part of Their Relationships
6. Childrens Hospital Heart Center Continues to Expand Outreach Efforts to Increase Access to Quality Care for More Families
7. Davis Vision, United Concordia Free Clinic Promotes Childrens Eye and Dental Health
8. Childrens Heart Foundation (CHF) Hosts 4th Annual Arizona Swing For Their Hearts Golf Event
9. Childrens Hospital of Orange County Chooses RIVA System For Safe and Efficient IV Preparation
10. Miss Maggie Moo and Mario Lopez Bring a Special Delivery of Valentines Day Cheer to the Children at the Santa Monica - UCLA and Orthopaedic Hospital
11. Underserved Women and Children in Oakland County Get Big Boost for Free Health Care from Chrysler 300C Lease Giveaway
Post Your Comments:
(Date:11/27/2015)... , ... November 27, 2015 , ... ... the toilets were," said an inventor from Hillside, N.J. "Many people catch diseases ... cover so that individuals will always be protected from germs." , He developed ...
(Date:11/27/2015)... Aliso Viejo, CA (PRWEB) , ... November 27, 2015 , ... ... exclusively for use in Final Cut Pro X. With ProSidebar: Fasion, video editors ... banners, or use ProSidebar as a minimalist title opener. Utilize presets featuring self-animating ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... well-respected Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s official group for ... of Microsoft Dynamics SL software users, partners, industry experts and representatives. Intellitec Solutions’ ...
(Date:11/27/2015)... ... 27, 2015 , ... Keeping in mind challenges faced by ... wellness consultation, has collaborated with a leading web-based marketplace for extra-curricular activities for ... parents and bring advice from parenting experts within their reach. As a part ...
(Date:11/27/2015)... ... ... Dr. Thomas Dunlap and Dr. Patrick Coleman , cardiologist ... Medicine at St., Joseph Health System’s Santa Rosa Memorial Hospital , co-hosted the ... ways and require time-critical intervention to avoid large area heart damage and progressive infections ...
Breaking Medicine News(10 mins):
(Date:11/29/2015)... , Nov. 29, 2015  At this year,s ... to experience the most complete mobile C-arm portfolio with ... is Ziehm Vision RFD 3D, the world,s only 3D ... edge length per scan volume. In addition, Ziehm Imaging ... motorized mobile C-arm in four axes which is ideally ...
(Date:11/29/2015)... Iowa , Nov. 29, 2015 ... ultrasound guidance technology at the Radiological Society of ... in Chicago November 29 ... system is designed to offer customers unrivaled versatility, ... --> ...
(Date:11/27/2015)... UTRECHT , Pays-Bas, November 27, 2015 /PRNewswire/ ... combiner l,immunothérapie au traitement photodynamique au Bremachlorin contre ... Une nouvelle approche consistant à combiner l,immunothérapie au ...    --> Une nouvelle ... au Bremachlorin contre le cancer avancé.    ...
Breaking Medicine Technology: