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Cherrybrook Kitchen Announces New Partnership With Arthur
Date:4/20/2009

Introduces Cookie Mix Featuring Arthur and Friends

BURLINGTON, Mass., April 20 /PRNewswire/ -- Cherrybrook Kitchen, the brand known for allergy-friendly desserts and snacks, is pleased to announce their new partnership with Arthur, the award-winning PBS character whose TV show entertains kids while providing insight on how to face the challenges, lessons and obstacles of growing up.

Launched in 2004, Cherrybrook Kitchen has quickly become one of the leading brands that address the needs of people with food allergies. All Cherrybrook Kitchen products are peanut-free, dairy-free, egg-free and nut-free. In addition, the company makes products that are also wheat free and gluten free. With an estimated 12 million Americans suffering from food allergies(1), three million of which are children, the Cherrybrook Kitchen venture speaks to an ever-growing audience of people with food allergies and their network of friends and family.

Marc Brown, the creator of Arthur, addressed food allergies in during the 2007 PBS season. In the episode, titled "Binky Goes Nuts", Arthur's friend Binky discovers that he is allergic to peanuts. The episode addresses many of the fears, questions, and concerns that children with food allergies and their parents have when newly diagnosed.

"When we learned that Binky had food allergies," says Patsy Rosenberg, founder of Cherrybrook Kitchen, "we knew that we had to introduce Arthur and Binky to Cherrybrook Kitchen. We are so pleased to be working with Arthur. We believe this partnership will bring greater awareness and educational opportunities for people with food allergies in a way that is fun, smart and inclusive."

"We are very selective in the ways we associate Arthur with products," says Marc Brown, creator of Arthur, "what I find most exciting about this new relationship is the way we have used Binky's food allergy
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SOURCE Cherrybrook Kitchen
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