SYDNEY, Australia, Jan. 17 /PRNewswire/ -- One of Australia's largest pharmacy groups, Chemmart, has introduced a new loyalty card designed to ward off the competitive threat posed by discount chains.
The system was launched in early December and in the first month of operation, participating pharmacies signed up more than 30,000 Chemmart "rewards" members.
The reward scheme, developed by Visible Results Group, has now been rolled out to more than 160 Chemmart pharmacies nationwide. It allows card members to earn Chemmart cash on every non-prescription purchase equal to 5% of the value of the sale.
"Member pharmacies love the program and their customers are fascinated by it -- especially the way they can see their rewards balance updated right there on the card. It's really engaging consumers and they're using it in droves," said Scott Jones, Marketing and Communications Manager, Chemmart(R).
A pilot was conducted by a number of pharmacists across various regions who confirmed an increase in their overall store average transaction value, as well as customer frequency. The business model showed that member stores only needed to increase sales by 2% a year for the system to pay for itself.
Visible Results has ten years of experience designing and managing customer loyalty programs. Its unique offering combines technology, operational logistics, business intelligence and data-driven marketing services to deliver measurable results to retailers in Australia and overseas.
"Visible Results provides a more holistic solution -- they offer much more than being a data house at the back end and a card at the front end," said Jones. "Part of the reason we wanted to work with them, aside from the card being so real-time, is that they had the wider industry knowledge and connections to help with the whole rollout."
About Visible Results(TM).
Visible Results(TM) is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organization supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping center sector in Australia, New Zealand, USA, UK, Asia and the Middle East. Visible Results is the exclusive global provider of the unique Graphicard(TM) solution.
|SOURCE Visible Results Group|
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