Navigation Links
Charities take note: Personal relationships increase donations
Date:8/22/2008

People tend to be more sympathetic to people suffering from the same misfortune as a friend. But friendship with a victim does not make people generally more sympathetic, according to the authors of a new study in the Journal of Consumer Research.

Authors Deborah A. Small and Uri Simonsohn (both University of Pennsylvania) seek to understand the driving forces behind the phenomenon where people become more sympathetic when a friend or loved one falls ill or suffers some other misfortune. "The sympathy inherent to a close relationship with a victim extends to other victims, leading benefactors to prefer charities that help those suffering from the misfortunes that have affected their friends and loved ones," write the authors.

The authors conducted three studies that confirmed that people are more sympathetic to victims suffering the same misfortune as a loved one than victims of other misfortunes. In the first study, they interviewed strangers in a train station about their feelings about Alzheimer's disease, breast cancer, and job layoffs. They found that people who were closer to someone who had experienced one of the misfortunes were more sympathetic to the victims of those, but not to victims of the other misfortunes.

Surprisingly, in subsequent studies the authors were able to recreate this phenomenon in an experiment where friendships were newly created and the misfortune was losing $10 that had just been given to the participants. After people became "friends" in the study, they were more likely to donate money to a friend who lost money.

The authors note that participants' sympathy did not increase overall, just for victims of the same misfortune. "So friendship with a victim does not simply make people more sympathetic; rather it directs their sympathy to others with the same misfortune as their friend or loved one," they explain.

The authors' findings may help charities refine their fundraising strategies. "If, as our results show, a relationship created in the lab in a few minutes can significantly increase giving, then surely a charity can inspire a connection between a victim and a benefactor through its solicitations," they write.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Catholic Charities USA Calls on Congress and the President to Protect the Health of Children; Urges President Not to Veto Vitally Important Bill
2. Audio Replay: Catholic Charities USAs Briefing on the Inextricable Link Between a Veto of SCHIP and Poverty in America
3. New Jersey Entrepreneur Turns a Page for Four National Charities
4. RxPop.com Announces Corporate Sponsorships with Several of the Nations Leading Health Charities
5. Catholic Charities USA to Release Report on November 15th that Shows Challenges Facing Americas Poor
6. Round Table Family Charities Raises $350,000 for Childrens Miracle Network
7. New England Technology Foundation Announces Connecting for Childrens Charities 2008 Event
8. Los Angeles Charities to Benefit From the Neiman Marcus Topanga Gala
9. Ilitch Charities Invests $50,000 in Innovative Community Programs
10. Catholic Charities Calls for Increased Support of Mothers in Need:
11. Reaching a Milestone: Project Smile Makes Local Charities and Patients Smile
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... 28, 2017 , ... It's not always common knowledge whether or not a ... unclear as to whether or not they are contagious, and most people don't know ... So, FindaTopDoc took a look into the matter. , They discovered that the ...
(Date:4/28/2017)... New York, NY (PRWEB) , ... April 28, ... ... Shiel Medical Laboratory to expanded distribution of the GlycoMark test throughout the Northeast ... indicates recent hyperglycemia in patients with diabetes. The GlycoMark test provides a clinically ...
(Date:4/28/2017)... , ... April 28, 2017 , ... ... been previously exposed to more adverse experiences than children in the general population. ... such as abuse, neglect or other family challenges. While no fault of their ...
(Date:4/28/2017)... ... ... Bill Howe started his sewer and drain company in 1980 focusing heavily ... team, the Bill Howe brand was born and they began cultivating their mission to ... the San Diego community in which they worked, lived and were raising their daughters. ...
(Date:4/28/2017)... ... April 28, 2017 , ... Woolsy Corporation ... supplements, through its Nova Skin Sciences division, recently announced the launch of Allumière ... with the power of an anti-aging concentrate. , Anogeissus Leiocarpa Bark ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... Research and Markets has announced the ... Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies ... ... was valued at US$ 7,167.6 Mn in 2015, and is ... a CAGR of 5.6% from 2016 to 2024. ...
(Date:4/19/2017)... , April 19, 2017 /PRNewswire/ - CRH Medical Corporation (TSX: CRH) (NYSE ... Bloom Burton & Co. Healthcare Investor Conference 2017 at the Sheraton ... Edward Wright , Chief Executive Officer of the Company is scheduled ... CFO, Richard Bear and the Chairman of the Board, ... ...
(Date:4/19/2017)... 19, 2017 Global Surgical Drainage Device Market: ... used to remove excess liquid and air. The fluid ... bile or lymph. Surgical drains are used in a ... orthopedics surgery, cardiovascular surgery, neurosurgery, plastic surgery etc. Common ... prevent accumulation of fluid e.g. blood or pus. Surgical ...
Breaking Medicine Technology: