Navigation Links
Charities take note: Personal relationships increase donations
Date:8/22/2008

People tend to be more sympathetic to people suffering from the same misfortune as a friend. But friendship with a victim does not make people generally more sympathetic, according to the authors of a new study in the Journal of Consumer Research.

Authors Deborah A. Small and Uri Simonsohn (both University of Pennsylvania) seek to understand the driving forces behind the phenomenon where people become more sympathetic when a friend or loved one falls ill or suffers some other misfortune. "The sympathy inherent to a close relationship with a victim extends to other victims, leading benefactors to prefer charities that help those suffering from the misfortunes that have affected their friends and loved ones," write the authors.

The authors conducted three studies that confirmed that people are more sympathetic to victims suffering the same misfortune as a loved one than victims of other misfortunes. In the first study, they interviewed strangers in a train station about their feelings about Alzheimer's disease, breast cancer, and job layoffs. They found that people who were closer to someone who had experienced one of the misfortunes were more sympathetic to the victims of those, but not to victims of the other misfortunes.

Surprisingly, in subsequent studies the authors were able to recreate this phenomenon in an experiment where friendships were newly created and the misfortune was losing $10 that had just been given to the participants. After people became "friends" in the study, they were more likely to donate money to a friend who lost money.

The authors note that participants' sympathy did not increase overall, just for victims of the same misfortune. "So friendship with a victim does not simply make people more sympathetic; rather it directs their sympathy to others with the same misfortune as their friend or loved one," they explain.

The authors' findings may help charities refine their fundraising strategies. "If, as our results show, a relationship created in the lab in a few minutes can significantly increase giving, then surely a charity can inspire a connection between a victim and a benefactor through its solicitations," they write.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Catholic Charities USA Calls on Congress and the President to Protect the Health of Children; Urges President Not to Veto Vitally Important Bill
2. Audio Replay: Catholic Charities USAs Briefing on the Inextricable Link Between a Veto of SCHIP and Poverty in America
3. New Jersey Entrepreneur Turns a Page for Four National Charities
4. RxPop.com Announces Corporate Sponsorships with Several of the Nations Leading Health Charities
5. Catholic Charities USA to Release Report on November 15th that Shows Challenges Facing Americas Poor
6. Round Table Family Charities Raises $350,000 for Childrens Miracle Network
7. New England Technology Foundation Announces Connecting for Childrens Charities 2008 Event
8. Los Angeles Charities to Benefit From the Neiman Marcus Topanga Gala
9. Ilitch Charities Invests $50,000 in Innovative Community Programs
10. Catholic Charities Calls for Increased Support of Mothers in Need:
11. Reaching a Milestone: Project Smile Makes Local Charities and Patients Smile
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... , ... June 24, 2016 , ... ... offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all ... brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine ... Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this ...
(Date:6/24/2016)... ... 2016 , ... National recruitment firm Slone Partners is pleased to ... genomics experience, as Vice President of North American Capital Sales at HTG Molecular ... the sales team in the commercialization of the HTG EdgeSeq system and associated reagents ...
(Date:6/24/2016)... City, FL (PRWEB) , ... June 24, 2016 , ... ... inflammation common after venous procedures, dermaka cream can be incorporated into the post-surgical treatment ... and minor surgical procedures. , dermaka cream is very effective for bruising and ...
(Date:6/24/2016)... ... June 24, 2016 , ... SpiritQuest Sedona Retreats, located in Arizona has re-located ... famous vortex sites: Cathedral Rock, Airport Mesa, and Boynton Canyon. The new retreat ... Sedona as well as the Sedona Rouge, both popular accommodations for SpiritQuest clients. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Calif. , June 24, 2016  Global ... a biopharmaceutical company developing novel therapeutics for the ... needs, today announced the closing of its previously ... common stock, at the public offering price of ... the offering were offered by GBT. GBT estimates ...
(Date:6/24/2016)... June 24, 2016 Research ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural Health ... Structural electronics involves electronic and/or electrical ... structures, replacing dumb structures such as vehicle bodies ...
(Date:6/24/2016)... and SAN CLEMENTE, Calif. , June ... -based mobile pulmonary function testing company, is now able to ... devices developed by ndd Medical Technologies , Inc. ... done in hospital-based labs.  Thanks to ndd,s EasyOne PRO ® , ... , can get any needed testing done in the comfort of ...
Breaking Medicine Technology: