Navigation Links
Changing young people's eating habits

A thesis from the University of Gothenburg, Sweden, reveals how school initiatives are succeeding in getting the message across to young people, but also points out that food advertisements are using health arguments to market unhealthy products.

A thesis from the University of Gothenburg shows that initiatives related to school meals together with teaching with a focus on fish are achieving results. The study examines the impact of school meals and home and consumer studies instruction on pupils' fish consumption.

Special initiative

The staff at the schools in question were trained in cooking fish, with a particular emphasis on accompaniments, alternative fish recipes and presentation and marketing fish. The pupils were also able to get involved in decisions on which fish dish would be served.

Pupils were also taught about the nutritional value of fish and were given the opportunity to cook and find out more about fish.

The result was a statistically proven increase in pupils' fish consumption in school.

Food advertising biggest

But school is not alone in its ability to influence children's eating habits.

Food advertising has an impact on children's food and drink preferences and what they consume.

Hillevi Prell has examined the extent and content of television food advertising. Almost 200 hours of broadcasts have been analysed from the commercial channels that are most popular among children aged 3-12 years (TV3, TV4 and Channel 5).

With its 18 percent share of advertising, food advertising accounts for the largest product group in Sweden.

"An analysis shows that food advertising during the hours that children watch the most is dominated by the fast food, alcohol, chocolate, sweets and sweet drinks product groups," says Hillevi Prell.

Health aspects in marketing

Health aspects are used a great deal in the marketing of, for example, hamburger meals, chips and high-fat dairy products. Physical, mental or social health was referred to in 71% of the commercials analysed and three different ways of describing food in the commercials were noted; food as treatment or protection against illness, food as helping you to feel good emotionally and food as showing care.

Hillevi Prell believes that the intensive nature of food advertising should be brought to people's attention:

"It emphasises the importance and urgency of including this subject for discussion in teaching at schools."


Contact: Hillevi Prell
University of Gothenburg

Related medicine news :

1. IABC Cleveland Presents The Changing Face of Health Care Communications at Feb. 18 Luncheon
2. Reportlinker Adds Emerging Clinical Trial Locations - India: Market Dynamics and the Changing Healthcare and Regulatory Environment
3. While Some Were Counting Sugar Plums...Others Were Changing the Future
4. After the Holidays Families Recognize Changing Needs of Aging Parents and Loved Ones
5. Changing the Course of Kids Health
6. Launches Effort to Promote Future of Homecare
7. Savor: Mindful Eating, Mindful Life -- The Definitive Guide to Changing the Way People Eat and Live
8. Changing channels to eliminate chronic pain
9. Wrike Introduces a Game-Changing Microblogging Tool for Project Managers
10. Young Innovations, Inc. Announces Record EPS for the Year
11. New Abstinence-Only Program for Young Adolescents: Policy Implications
Post Your Comments:
Related Image:
Changing young people's eating habits
(Date:11/30/2015)... ... November 30, 2015 , ... The Foundation ... cancer education and prevention—is joining forces with the award-winning creator and writer of ... on December 7, 2015 at the Union League of Philadelphia. , The ...
(Date:11/30/2015)... ... 30, 2015 , ... While powdered supplements and drinks can reduce food preparation ... from Chesterfield, Va., has found an easy to keep track of the scoop. , ... powdered contents in a canister or other container handy and readily accessible. As such, ...
(Date:11/30/2015)... ... November 30, 2015 , ... Since ... websites specializing in independent living, assisted living and all other retirement options. Support ... awareness and research remains a top priority. , So it’s no ...
(Date:11/30/2015)... ... November 30, 2015 , ... The successful filing of an Investigational New ... is so important to this key industry segment, Regis Technologies has decided to sponsor ... December 4th at 11am EST. , Federal law does not allow new drugs to ...
(Date:11/30/2015)... ... November 30, 2015 , ... SIMmersion’s ability ... to the medical schools of the future. To reach an audience of key ... 2015 ChangeMedEd conference in Chicago, organized by the American Medical Association. , ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... 2015   Royal Philips (NYSE: PHG ... first MRI guided user interface and automatic scan parameter ... MR Conditional implants, such as knee and hip replacements, ... Society of North America Annual Meeting (RSNA) . The ... confidence of this growing patient population. ScanWise Implant adds ...
(Date:11/30/2015)... PUNE, India , November 30, 2015 ... in 2014, and is expected to grow at a CAGR of ... was valued at USD 135.6 million in 2014, and ... to 2020. --> According to the new Market Research ... Minimally invasive, non-invasive), By End User (Hospitals, ambulatory care, others) - ...
(Date:11/30/2015)... the Six Months Ended 30 September 2015 2014RestatedChange%Turnover 545,575 , 518,852 ... , 384,242 , 9.8 Hospital Management ... , (18.3) Medical Insurance Administration Service Income , ... Medical Devices and Accessories Sales , 89,645 , ... 2,822 , 2,917 , (3.3) ...
Breaking Medicine Technology: