Navigation Links
Changing young people's eating habits
Date:6/9/2010

A thesis from the University of Gothenburg, Sweden, reveals how school initiatives are succeeding in getting the message across to young people, but also points out that food advertisements are using health arguments to market unhealthy products.

A thesis from the University of Gothenburg shows that initiatives related to school meals together with teaching with a focus on fish are achieving results. The study examines the impact of school meals and home and consumer studies instruction on pupils' fish consumption.

Special initiative

The staff at the schools in question were trained in cooking fish, with a particular emphasis on accompaniments, alternative fish recipes and presentation and marketing fish. The pupils were also able to get involved in decisions on which fish dish would be served.

Pupils were also taught about the nutritional value of fish and were given the opportunity to cook and find out more about fish.

The result was a statistically proven increase in pupils' fish consumption in school.

Food advertising biggest

But school is not alone in its ability to influence children's eating habits.

Food advertising has an impact on children's food and drink preferences and what they consume.

Hillevi Prell has examined the extent and content of television food advertising. Almost 200 hours of broadcasts have been analysed from the commercial channels that are most popular among children aged 3-12 years (TV3, TV4 and Channel 5).

With its 18 percent share of advertising, food advertising accounts for the largest product group in Sweden.

"An analysis shows that food advertising during the hours that children watch the most is dominated by the fast food, alcohol, chocolate, sweets and sweet drinks product groups," says Hillevi Prell.

Health aspects in marketing

Health aspects are used a great deal in the marketing of, for example, hamburger meals, chips and high-fat dairy products. Physical, mental or social health was referred to in 71% of the commercials analysed and three different ways of describing food in the commercials were noted; food as treatment or protection against illness, food as helping you to feel good emotionally and food as showing care.

Hillevi Prell believes that the intensive nature of food advertising should be brought to people's attention:

"It emphasises the importance and urgency of including this subject for discussion in teaching at schools."


'/>"/>

Contact: Hillevi Prell
hillevi.prell@ped.gu.se
46-073-425-9329
University of Gothenburg
Source:Eurekalert  

Related medicine news :

1. IABC Cleveland Presents The Changing Face of Health Care Communications at Feb. 18 Luncheon
2. Reportlinker Adds Emerging Clinical Trial Locations - India: Market Dynamics and the Changing Healthcare and Regulatory Environment
3. While Some Were Counting Sugar Plums...Others Were Changing the Future
4. After the Holidays Families Recognize Changing Needs of Aging Parents and Loved Ones
5. Changing the Course of Kids Health
6. ChangingHomeCare.com Launches Effort to Promote Future of Homecare
7. Savor: Mindful Eating, Mindful Life -- The Definitive Guide to Changing the Way People Eat and Live
8. Changing channels to eliminate chronic pain
9. Wrike Introduces a Game-Changing Microblogging Tool for Project Managers
10. Young Innovations, Inc. Announces Record EPS for the Year
11. New Abstinence-Only Program for Young Adolescents: Policy Implications
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Changing young people's eating habits
(Date:5/4/2016)... , ... May 04, 2016 , ... ... developers and operators of commercial real estate proudly announced that its service-based charitable ... initiative. Team members portfolio-wide will continue Olshan Properties’ annual philanthropic tradition in ...
(Date:5/4/2016)... LA (PRWEB) , ... May 04, 2016 , ... Hight-Doland ... LA area has teamed up with Big Brothers Big Sisters of Southwest Louisiana to ... being accepted here . , Big Brothers Big Sisters of Southwest Louisiana has ...
(Date:5/4/2016)... , ... May 04, 2016 , ... Dr. Elyson and ... tooth removal surgery at their office. Wisdom tooth removal, a common dental procedure, is ... problematic, they often are improperly erupted, resulting in risks of complications. By providing wisdom ...
(Date:5/4/2016)... , ... May 04, 2016 , ... Natalie Jill ... with local company MitoXcell in preparation of the launch of her new book: Natalie ... plan is a nutritional guide designed to jump start a new healthy lifestyle featuring ...
(Date:5/4/2016)... ... May 04, 2016 , ... AudioEducator ... and compliance. In upcoming months, AudioEducator has lined up some informative training session ... designed to give complete compliance know-how and practical, easy-to-apply advice. , On Thursday, ...
Breaking Medicine News(10 mins):
(Date:5/4/2016)... May 4, 2016 ... the  "Global Acute Ischemic Stroke Market and ... their offering.       (Logo: ... Acute Ischemic Stroke Market and Competitive Landscape ... Ischemic Stroke pipeline products, Acute Ischemic Stroke ...
(Date:5/4/2016)... 2016 Research and ... Acute lymphocytic Leukemia Market and Competitive Landscape ...      (Logo: http://photos.prnewswire.com/prnh/20160330/349511LOGO ... Market and Competitive Landscape Highlights 2016, provides ... products, Acute Lymphocytic Leukemia epidemiology, Acute Lymphocytic ...
(Date:5/3/2016)... -- Research and Markets has announced the ... Market Outlook 2020" report to their offering. ... technology has improved significantly in past years due to ... coming years. Many cancer drugs have been developed by ... also expected to be developed with its help. They ...
Breaking Medicine Technology: