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Changing the Course of Kid's Health
Date:2/9/2010

Statement of Support re: White House Initiative on Childhood Obesity

Attributed to Sterling K. Speirn, president and CEO of the W.K. Kellogg Foundation

BATTLE CREEK, Mich., Feb. 9 /PRNewswire-USNewswire/ -- The W.K. Kellogg Foundation deeply supports the First Lady's Let's Move challenge to the nation to take action against childhood obesity. We're excited about her personal passion for this work and her commitment to change the course for our nation's children.

We also applaud and are pleased to be part of the efforts to create the Partnership for a Healthier America as it aligns with our knowledge and beliefs about creating a healthier society. This independent, nonpartisan organization will focus on four key goals: offering parents the tools and information they need; getting healthier food into our nation's schools; ensuring that all our families have access to healthy, affordable food in their communities; and increasing opportunities for kids to be physically active, both in and out of school. Moreover, this organization will catalyze investments and innovations among the private, nonprofit and public sectors to help lead this movement and to ensure accountability.

The Kellogg Foundation has focused from its inception on children and ensuring their health, happiness and well-being. As far back as the 1930s, our founder, Will Keith Kellogg focused on transforming school food systems by making sure a school lunch program was developed to improve the nutritional status of children. He recognized the importance of fresh food by pushing for farmers markets. He push
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SOURCE W.K. Kellogg Foundation
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