Navigation Links
Changes needed for oft-ignored prescription warning labels
Date:6/29/2012

EAST LANSING, Mich. Each year, an estimated four million Americans experience adverse reactions to prescription medications. Many of these reactions, ranging from mild rashes and drowsiness to hospitalization and death, could be avoided if warning labels were more effective, according to a Michigan State University study.

When patients are handed a new prescription, few read the critical warning labels such as "do not consume alcohol while taking this medication" or "for external use only." Using eye-tracking technology, MSU researchers found that one source of the labels' ineffectiveness is an inability to capture patients' attention.

The study, which appears in the current issue of PLoS ONE, reveals that only 50 percent of participants looked directly at the warning labels, and 22 percent did not look at any. Laura Bix, associate professor in MSU's School of Packaging, suggests that relatively simple changes could improve the labels' effectiveness.

"Given our results, we are recommending a complete overhaul of the design and labeling of the ubiquitous amber bottles, which have seen little change since their introduction some 50 years ago," Bix said. "Our initial recommendations would be to move all of the warnings from the colored stickers to the main, white label, which 100 percent of the participants read, or to reposition the warnings so that they can be seen from this vantage point."

The impact of this study could be especially beneficial to older patients. On average, more than 30 percent of those 65 and older take 10 different medications daily. Taking multiple medications increases the odds of adverse reactions. This combination is complicated further since older participants were less likely to notice or remember warning labels. Not surprisingly, more people who saw the stickers could recall them better, suggesting that enhancing the labels' noticeability is a key factor for people remembering the warnings.

The results highlight the importance of how labels influence the attention process, said Mark Becker, assistant professor of cognition and cognitive neuroscience.

"By applying basic research on the control of attention to the design of labels, we may greatly improve their effectiveness," he said. "This collaboration between the School of Packaging and the Department of Psychology makes such efforts possible."

Bix and other MSU researchers have plans to continue testing the effectiveness of new and existing prescription packaging as well as reviewing prescription drug leaflets, currently under regulatory debate.


'/>"/>
Contact: Layne Cameron
layne.cameron@cabs.msu.edu
517-353-8819
Michigan State University
Source:Eurekalert  

Related medicine news :

1. States' Next Steps on Health Reform - Will They Launch Exchanges?
2. Productivity gains from health IT must await bigger health system changes
3. Psychoeducational intervention changes patient attitudes on clinical trials participation
4. Mindful Meditation Tied to Healthy Brain Changes: Study
5. Lung changes are present in nearly half of ACPA positive RA patients at disease onset
6. VCU researchers identify changes in cholesterol metabolic pathways
7. First study to suggest that the immune system may protect against Alzheimers changes in humans
8. Tiny Tots in the Dentists Chair Among Changes in Pediatric Dentistry
9. From One Generation to the Next, Dental Care Changes
10. Eye Changes May Predict Heart Disease in Blacks With Diabetes
11. Chronic cocaine use triggers changes in brains neuron structure
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Changes needed for oft-ignored prescription warning labels
(Date:6/26/2016)... ... June 26, 2016 , ... Many ... been diagnosed with endometriosis. These women need a treatment plan to not only ... approach that can help for preservation of fertility and ultimately achieving a pregnancy. ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... A ... procedures that most people are unfamiliar with. The article goes on to state that ... but also many of these less common operations such as calf and cheek reduction. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, ... Elite. The attorneys chosen by their peers for this recognition are considered among the ... Traurig Shareholders received special honors as members of this year’s Legal Elite Hall of ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The ... published in Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... Jazz Pharmaceuticals plc (Nasdaq: JAZZ ... Antitrust Improvements Act of 1976, as amended ("HSR"), with ... ("Celator"; Nasdaq: CPXX ) expired effective June ... As previously announced on May 31, 2016, Jazz ... under which Jazz Pharmaceuticals has commenced a tender offer ...
(Date:6/26/2016)... VEGAS , June 26, 2016 ... to value-based care operating models within the health care ... enable greater financial efficiency , Deloitte offers a ... the key business issues impacting efficient cost optimization: labor ... , These services facilitate better outcomes and better ...
(Date:6/24/2016)... OAKLAND, N.J. , June 24, 2016 /PRNewswire/ ... in the design, development and manufacturing of collagen ... and regeneration announced today that Bill Messer ... Sales and Marketing to further leverage the growing ... surgery medical devices. Bill joins the ...
Breaking Medicine Technology: