Navigation Links
Cerebrio, LLC, an Omnicom Group Company, and MedLink International Undertake an Exclusive Development and Marketing Arrangement
Date:12/17/2008

NEW YORK, Dec. 17 /PRNewswire-FirstCall/ -- Guidenz, the medical information business unit of Cerebrio, LLC, a part of Omnicom Group Inc. (NYSE: OMC), and MedLink International, Inc. (OTC Bulletin Board: MLKNA), a company dedicated to providing the medical community with applications and services that ease the accessibility of physicians and patients to electronic medical records, announce the signing of an exclusive agreement to develop and market a suite of unique information products and services.

This collaboration will allow the development of highly-targeted commercial information products and continuing medical education (CME) programs for physicians, based on aggregated, HIPAA-compliant patient information derived from individual physicians' own patient populations. This informational core will enable the two companies to reach into individual physicians' panels of patients and identify specific practices or particular interest groups of importance to medical marketers or educators. As a result, the industry will now be able to direct surveys and market research to a much greater degree than is presently possible by any other means. For example, physicians with more than 100 active diabetes patients can be identified and the aggregate improvement of the patients can be tracked by viewing changes in laboratory results subsequent to the inclusion of a new drug in their therapeutic regimen. Similarly, physicians' interests and educational needs can be matched to specific, new Internet-delivered CME programming. The MedLink infrastructure allows ease of physician identification, invitation, and delivery of educational programs.

Bill Marovitz, President of Cerebrio, LLC stated "The inclusion of de-identified aggregated patient information in the identification of specific practices and the ability to invite physicians to participate in education, research, or marketing programs is unique and represents a market-moving event."

About MedLink International, Inc.

MedLink International, Inc., (OTC Bulletin Board: MLKNA) is a full-service healthcare information technology (IT) company that provides physicians, imaging centers, labs, and patients with products and services designed to help create, manage, and share medical information. The MedLink International state-of-the-art flagship product, the 2008 CCHIT-certified MedLink Total Office EHR 3.1 and practice management application, provides physicians with the ability to provide superior patient care, enhanced regulatory compliance, and efficiency tools to help promote a profitable practice by utilizing one solution to handle all of their clinical support and practice management needs in one easy-to-use application. For more information regarding MedLink's products and services, please visit www.medlinkus.com.

About Cerebrio, LLC

Cerebrio, LLC, is a specialized healthcare communications company providing continuing medical education and strategic medical information. The company is a part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). The business units of Cerebrio, LLC, include Guidenz (www.guidenz.com) and Cerebrio (www.cerebrio.com) CME.


'/>"/>
SOURCE Cerebrio, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
2. Omnicoms Diversified Agency Services Healthcare Agencies Top Med Ad News Manny Awards
3. Sharon Callahan Joins Diversified Agency Services Unit of Omnicom Group
4. Broad-based group of physicians calls for improvement in stroke treatment
5. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
6. CIGNA Group Insurance Shows Consumers Theres More to Life Through a New Consumer Education Toolkit
7. HIDA Calls for Scrutiny of Group Purchasing Organization Distributor Fee Structure
8. New Research Uncovers how to Build and Maintain an Effective Competitive Intelligence Group
9. AMERIGROUP to Acquire Memphis Health Plan
10. Securians Minnesota Life Continues to Climb Group Life Rankings
11. Dr. Allen Woolf Appointed Chief Medical Officer For CIGNA Group Insurance
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 13, 2017 , ... As health professionals work to improve their approach to ... is doing more than filling out a survey; in many cases health professionals and ... in health care and research on the importance of active engagement with patients and ...
(Date:10/13/2017)... , ... October 13, 2017 , ... ... the certification process to promote standards of excellence for the field of eating ... for March 22 – 25, 2018 in Orlando, Florida at the Omni Resort ...
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder ... of ElderCounsel, a national organization of elder law and special needs planning attorneys. “Membership ... rules. It also provides a forum to network with elder law attorneys nationwide,” said ...
(Date:10/13/2017)... , ... October 13, 2017 , ... The Visiting Nurse ... Market. Featuring a collection of specialty vendors and unique items from across the nation, ... quality-focused health and wellness services offered by the VNA. The boutique will be ...
(Date:10/13/2017)... Texas (PRWEB) , ... October 13, 2017 , ... Yisrayl ... this week that explains one of the most popular and least understood books in ... like cryptic and puzzling descriptions that have baffled scholars for centuries. Many have tossed ...
Breaking Medicine News(10 mins):
(Date:9/13/2017)... has been named the official orthopedic and sports medicine ... 2018 College Football Playoff (CFP) National Championship to be played ... Atlanta, Georgia . OrthoAtlanta is proud to be ... many activities leading up to, and including the national championship ... OrthoAtlanta serves ...
(Date:9/12/2017)... MOUNTAIN LAKES, N.J. , Sept. 12, 2017  Consumer reviews ... Embrace Hearing as the number one company for hearing ... Oticon™, ReSound™ and fifteen other brands. ... Embrace Hearing Named #1 by Consumers For Hearing Aids ... Embrace Hearing is an online store that ...
(Date:9/9/2017)... WASHINGTON , Sept. 8, 2017 ... Mobile MRI Unit coming to Washington DC ... When: Tuesday, September 12 th – Monday, ... to Washington, D.C. offering free MRI brain scans to the public.Where:  ... – will be parked at 501 K Street NW, Washington, D.C.What:BTF brings ...
Breaking Medicine Technology: