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Central Blood Bank Offers Twilight Fans a way to be Among First to see the Highly Anticipated Sequel New Moon
Date:10/27/2009

PITTSBURGH, Oct. 27 /PRNewswire/ -- With midnight showings of the next installment of the popular Twilight movie series New Moon selling out more than two months prior to the sequel's November 20 U.S. release date, Central Blood Bank is offering Pittsburgh fans a way to be among the first to see the highly anticipated movie while helping to save area lives.

In honor of the release of Twilight: New Moon, Central Blood Bank is hosting a special New Moon themed blood drive event on Monday, November 2 from 1 PM to 8 PM at the Sokol Club, located at 2912 E. Carson St. and Tuesday, November 3 from one PM to seven PM at Dingbats, located at Pittsburgh Mills.

The first 250 donors who schedule an appointment for either drive at www.centralbloodbank.org or call (412) 209-7080, provide the drive code "Q002" for November 2 drive or "Q003" for the November 3 and present to donate blood will receive a free pair of tickets to a special midnight screening of Twilight: New Moon. The screenings are taking place at the SouthSide Works Theater on Nov. 19, 2009, the night prior to the opening day of the movie's release, and at 11:59PM and on Nov. 20, 2009 at 11:59PM. These will be one of the first public showings of the film. Additional single tickets to the midnight screenings are available while supplies last to donors who show up and donate the day of the blood drive as a "walk-in."

"We are constantly looking for new and compelling ways to build our donor base. By focusing on what is hot in pop culture, in this case the Twilight craze, we can engage a very important audience," said Judi Matok, Vice President and Chief Operating Officer of Central Blood Bank. "Our goal is to make blood donation fun and educate younger audiences on the importance of giving back to the community. We also want to raise awareness that when people donate
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SOURCE Central Blood Bank
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