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Centers for Medicare & Medicaid Services Awards Ogilvy Public Relations Worldwide $1.4 Million Dollar Contract
Date:5/5/2008

Campaign Will Work to Educate Adult Caregivers

WASHINGTON, May 5 /PRNewswire-USNewswire/ -- The Washington, D.C. office of Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that it has been awarded a $1.4 million dollar contract from the Centers for Medicare & Medicaid Services (CMS).

Ogilvy PR will work with CMS in its efforts to directly communicate with adult caregivers of people with Medicare about their roles and the information, resources and services available to help them. The program will also complement the caregiver-focused efforts of other CMS partners and resources.

"Ogilvy PR and CMS have had a wonderful partnership over the years," said Robert Mathias, managing director of Ogilvy PR's Washington, D.C. office. "We are especially excited to work on the CMS Caregiver Initiative - a program designed to assist and inform the millions of adults who help people with Medicare to manage their health and make most effective use Medicare and other healthcare resources."

About Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, http://www.wpp.com). For more information, visit our Web site at http://www.ogilvypr.com.


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SOURCE Ogilvy Public Relations Worldwide
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