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Center for Hispanic Leadership to Launch First-Ever Preventive Care Online Educational Portal for U.S. Hispanics on December 2nd
Date:11/8/2013

Los Angeles, CA (PRWEB) November 08, 2013

On the heels of United States healthcare reform, Hispanics are in search of solutions to live healthier and longer lives knowing that they are susceptible to chronic diseases such as diabetes and obesity. In an effort to overcome these concerns and the growing tension points that exist between Hispanics and the medical community, there is a need to develop a culturally-relevant communications platform to advance clinical care, research, prevention, education, mental health, financial well-being, nutrition, fitness and outreach to the Latino community. HealthyHispanicLiving.com will be launched on December 2nd during the Center for Hispanic Leadership’s forum, Strengthening the Hispanic Pipeline in Healthcare and Biomedical Fields in Duarte, California.

As the numbers of Hispanics continue to increase, there is a clear need for Hispanic leaders and role models in all industries, but particularly in healthcare for two major reasons: 1) professional healthcare is not necessarily something Hispanics were raised with or see the value in, and therefore they may not seek it out; and 2) the urgency is greater in this industry because the lack of research and outreach to the community directly affects their health and well-being. “Our goal is activate a sustainable two-way conversation by elevating the voices of Hispanic leaders that hold the community at large accountable to learn and become their own self advocates,” explains Marisa Salcines, Editor-in-Chief of HispanicHealthyLiving.com.

From family to physicians and from research to cures, Hispanics need to play a more pivotal and purposeful role in the evolution of the healthcare industry and that begins by being accountable for their own health and lifestyles they lead. They need to help the medical community become more culturally sensitive on many levels by acknowledging, among other things, 1) the growing role culture plays in serving Latino patients; 2) the need to be Spanish-language mindful to elevate trust and an overall better experience of care; and 3) the demand for new treatment and cures that are influenced by one’s ethnicity and heritage.

Representing 16.2% of the U.S. population (55 million people), according to HealthyHispanicLiving.com there exists the following tension points between the Hispanics and the medical community that need to be quickly addressed:

•Lack of targeted healthcare information for Hispanics
•Not enough outreach from the medical to the Hispanic community
•Hispanics have a higher risk of preventable disease, injury, and death
•Low vaccination rates contributing to preventable diseases in Hispanics
•Hispanics need to receive health information in a more timely manner
•The obesity epidemic hit the Hispanic population fast and hard

To develop solutions to these tension points, HealthyHispanicLiving.com has enabled the voices of thought-leaders who specialize in providing culturally relevant insights to shift the narrative from problems to solutions. Adds Salcines, “HealthyHispanicLiving.com is not just about identifying the issues, but instead solving them.”

For more information about the event and to register, please visit: Strengthening the Hispanic Pipeline in Healthcare and Biomedical Fields or email Annette Prieto-Llopis at APrieto(at)centerforhispanicleadership(dot)com or call 949-387-2609.

Thought-Leadership Forum Details:
Monday, December 2, 2013
6:00pm – 8:30pm
City of Hope Cooper Auditorium
1500 East Duarte Road
Duarte, CA 91010

About CHL Corporate

We build brands from the outside in.

Instead of selling to Hispanic consumers, let them help build your brand and enable them to influence its growth.

We develop Hispanic leaders from the inside out.

By embracing their unique immigrant perspective instead of assimilating so quickly, Hispanic employees are enabled to innovate and lead your business with cultural authenticity.

As the only Hispanic human capital, business development, and marketing consulting firm of its kind, CHL’s unique approach is centered on building leaders and building brands by clearly demonstrating how these two facets are interconnected and dependent on each other. To learn more about CHL Corporate, visit us at: http://www.centerforhispanicleadership.com.

Read the full story at http://www.prweb.com/releases/2013/11/prweb11315758.htm.


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