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Center for Hispanic Leadership Releases New Training for Business Leaders; Learn the Secrets to Success by Understanding Hispanic Employees and Consumers
Date:9/23/2013

oted in the Hispanic culture and that can be recognized and leveraged to better understand and know how Hispanics work, are motivated, and buy.

Authenticity is key when building trust with Hispanics, says Marisa Salcines, CHL’s Director of Business Development and Media Relations, “This training program will ensure that Hispanic employees and/or consumers will know that your intentions are to create a genuine relationship centered on trust and understanding where Hispanics feel they are valued and respected.”

With two tracks to choose from in the Know Your Hispanics program, Know and Lead Your Hispanic Employees or Know and Sell to Your Hispanic Consumers, topics range from earning trust to why culture is the new currency for growth and workplace productivity. Each track costs $99.00. Additionally, program learners can also select both tracks for $169.00 and earn free bonus material – that includes the recently released CHL ebook, Awakening the Hispanic Factor (a $12.99 value).

In order to change the current context and conversation about U.S. Hispanics from misrepresented stereotypes to catalysts for growth, the business world needs to think of Hispanics and their immigrant perspective as a powerful source to help America strengthen global competitiveness, prepare organizations for global market expansions, and create new products and services. Whether an individual is a corporate executive, department manager, or small business owner, avoid crises and invest in the fastest-growing demographic in America that is impacting businesses today directly or indirectly. Be proactive, invest in this knowledge, be ahead of the game and preserve brand reputation.

Welcome to the new way of doing business, where getting to know

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