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Center for Hispanic Leadership Releases New Training for Business Leaders; Learn the Secrets to Success by Understanding Hispanic Employees and Consumers
Date:9/23/2013

Irvine, CA (PRWEB) September 23, 2013

With headlines brimming with newsmakers from a well-known celebrity cooking show star to the courtroom intensifying race-relations, community, and commerce are quickly being impacted by the increasing frequency of intensifying race relations fueled by misconceived stereotypes – elevating workplace lawsuits and brand reputation crisis in a matter of hours and days. In response to this growing trend and recent developments, CHL has released a new online training platform, Know Your Hispanics.

“This training will provide you with the tools to learn how to connect and build strong employee, business and brand relationships with Hispanics by first learning who they are as people,” explains Glenn Llopis, CHL Founder/CEO, who also writes for Forbes, the Harvard Business Review, and the Huffington Post. “It will help you understand the Hispanic mindset and behavioral cues to be a more effective employer, co-worker, leader, or marketer.”

With consumer purchasing power estimated to reach $1.5 trillion by 2015, Hispanics are an important part of business and the fabric of American society - yet many are not sure how to start a relationship with their Hispanic employees or how to build a loyal Hispanic consumer base – especially considering that Hispanics come from different countries with different experiences and customs. However, CHL believes there are certain traits and values that transcend country boundaries – character traits that are deeply ro
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