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Center for Hispanic Leadership Elevates Brand Value Proposition to Strengthen America’s Global Competitiveness and Economic Growth Capacity

Los Angeles, CA (PRWEB) January 01, 2014

As a new year ushers in good tidings and new opportunities, it also marks another year closer to the exponential growth of the Hispanic population which will reach nearly 129 million by 2060. With such a formidable consumer market on the rise, Center for Hispanic Leadership (CHL), the preeminent thought-leadership, human capital and business strategy consultancy firm, has launched its expanded 21st century value proposition focused on helping Fortune 500s and entrepreneurs leverage Hispanic talent as an enabler for business growth, innovation, and previous unseen opportunities.

“CHL is a national brand synonymous with elevating the human capital capacity of U.S. Hispanic professionals and how this translates into business strategy and incremental growth,” says CHL Founder/CEO Glenn Llopis, the go-to-authority on the Hispanic impact on the U.S. economy and regular contributor to Forbes, Huffington Post, and the Harvard Business Review. “CHL is changing the ways Fortune 500 executives see and seize new business, brand and talent management opportunities enabled by the rapidly growing Hispanic population that has been misunderstood and undefined as an equity building resource.”

In 2014, CHL will place a greater emphasis on helping corporate leaders amplify their influence by transforming them into the go-to-authority on the most relevant Hispanic related topics for their businesses, brands and industries via thought-leadership summits, content marketing, and messaging. Additionally, CHL will continue to deliver both its onsite and online focused on helping Hispanic professionals increase their leadership engagement, high-performance capabilities, and overall workplace contributions. Training programs will also include a new program specifically designed to help non-Hispanics leaders better utilize their Hispanic talent. Further, CHL unveils its new Marketing Lab, placing greater emphasis on helping America’s corporations create new revenue streams by leveraging CHL’s extensive expertise and culmination of research about the “Hispanic mindset” and what triggers the Hispanic consumer behavioral cues and how to engage their viral reach for brands to positively impact business growth.

Founded in 2007 as a talent development institute to accelerate the advancement of Hispanic professionals into senior executive roles, CHL’s fundamental methodology based on a Hispanic cultural characteristics framework has empowered thousands of Hispanic professionals to reach their full potential. Adds Llopis, “Our unique mastery and understanding of how Hispanics think, act, and innovate has organically led us to help market leaders best position their corporate narrative, brand, and product offerings and overall Hispanic business model to profitably and most authentically engage with Hispanic consumers.”

With a proven track record such as Hispanic employee retention rates increasing by 69 percent, Hispanic employee recruitment increasing by 41 percent and 30 percent of Hispanic professionals receiving a promotion within a year of training, CHL’s value proposition for America’s corporations is second to none. Llopis sums up CHL’s successes succinctly. “CHL sees human capital through the lens of business growth, innovation, and opportunity.”

About Center for Hispanic Leadership Corporate

CHL is a nationally recognized thought-leadership, human capital, and business strategy consulting firm whose product and service offerings for Fortune 500 and 1000 clients as well as entrepreneurs include leadership and talent development, cultural competency, career advancement, marketing to Hispanic consumers, business strategy and modeling, and workplace culture transformation.

CHL's extensive library of culturally-relevant content includes published books, ebooks, whitepapers, blogs, etc. that has been featured on hundreds of trade publications, online magazines and nationally syndicated television and radio shows. CHL clients represent best-in-class organizations across multiple industries. For more information, please visit

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