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Cell phone addiction similar to compulsive buying and credit card misuse, according to Baylor study
Date:11/28/2012

WACO, Texas (Nov. 28, 2012) - Cell phone and instant messaging addictions are driven by materialism and impulsiveness and can be compared to consumption pathologies like compulsive buying and credit card misuse, according to a Baylor University study in the Journal of Behavioral Addictions.

A video of Dr. Roberts is available at http://www.baylor.edu/mediacommunications/news.php?action=story&story=125458

"Cell phones are a part of our consumer culture," said study author James Roberts, Ph.D., professor of marketing and the Ben H. Williams Professor of Marketing at Baylor's Hankamer School of Business. "They are not just a consumer tool, but are used as a status symbol. They're also eroding our personal relationships."

To read the complete study follow this link: http://www.akademiai.com/content/q41011j715q26n7h/

Roberts' study, co-authored with Stephen Pirog III, Ph.D., associate professor and chair of the department of marketing at Seton Hall University, found that materialism and impulsiveness drive cell phone addiction. Cell phones are used as part of the conspicuous consumption ritual and also act as a pacifier for the impulsive tendencies of the user, according to Roberts. Impulsiveness, he noted, plays an important role in both behavioral and substance addictions.

This study is the first to investigate the role materialism plays in cell phone addiction. According to Roberts, materialism is an important consumer value that impacts many of the decisions we make as consumers. Additionally, cell phone use and over-use have become so common that it is important to have a better understanding of what drives these types of technological addictions.

Previous studies have shown that young adults send an average of 109.5
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Contact: Frank Raczkiewicz
frank_raczkiewicz@baylor.edu
254-710-1964
Baylor University
Source:Eurekalert

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